chad rogers

Chad Rogers Talks to Luxist

Filed under: Estates

Talk is cheap, or so says Chad Rogers, who is as much a realty rock star these days as he is a real estate agent. He likes the "talk is cheap" phrase so well that he has had it emblazoned on tee-shirts -- that he sells off his website. Yes, he has a website store for Chad products.

Truth is, in between posting Twitter and Facebook photos of his seemingly endless red carpet walks and attendance at movie premieres, Chad Rogers actually does sell homes -- about $65 million worth thus far this year. And he's quick to point out that the year isn't over yet. He's an associate in the prestigious boutique agency of Hilton & Hyland Real Estate in Beverly Hills.

"This has been my best year to date," said the baby-faced Rogers, who looks well younger than his 33 years. Rogers acknowledges that he carefully cultivated becoming a celebrity personality in the national real estate market. He works the social media circuit like a pro and has built up a following that he stays in touch with at least daily. And of course, his multiple seasons on Bravo's hit series, "Million Dollar Listing," brought him into the living rooms of more than a million viewers each episode. Without question, of the three featured agents, his role was the quirkiest.

Rogers had story lines about getting $600 haircuts and ordering $700 cakes bearing his likeness to serve at open houses. He also propelled his chihuahua, Starla, into stardom along with himself. He carries Starla with him everywhere and the dog has her own Twitter and Facebook fan pages. Rogers, as viewers learned, is an obsessive compulsive neat-freak, fluffing up couch pillows and finger-dusting the smallest crevice.

Rogers grew up in Malibu assuming that he would one day work in his father's business of owning and developing mobile home parks across the country. His dad had other ideas and set some tough bars for him to cross: Get a Realtor's license, get through college with nothing less than straight A's, and then maybe, the young Chad was told. With a Realtor's license under his belt and a perfect GPA, Chad was sent to work one college summer in his dad's mobile home park in Apopka Florida.

Gallery: The Fabulous Life Of Chad Rogers

Chad With Los Angeles Mayor Antonio Villaraigosa

Tags: celebrity real estate, chad rogers, million dollar listings

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"Million Dollar Listing's" Chad Rogers and The Chad Store

by Ann Brenoff (RSS feed) —

Filed under: Apparel, Celebrity Shopping, Men's Style

Holy ego, Batman! For fans who can't get enough of Chad Rogers and his hair, we have this exclusive: Soon, you will be able to purchase Chad's locks. No price has yet been posted for a clump of the real estate agent's shorn locks, but since he spends $600 every other week getting it conditioned and trimmed, you can be assured that it's been well-cared for and is in mint condition.

The Chad Rogers boutique was launched during Season 3 of the "Million Dollar Listing" show. Thus far, it's inventory has been limited to Chad's black shirts. When you pop the collar on the polo shirt, his trademark signature line "Talk is Cheap" appears, and the pocket is emblazoned with an embroidered Chad. Say, what's good enough for Ralph Lauren ... The collared polo shirt sells for $42; the V-neck T-shirt with the same Chad image and slogan, sells for $22.

Future items planned for sale include a Chad blow dryer and a Chad hairspray, and of course, the Chad locks. There is even a doggie sweater modeled by his co-star and partner Starla the chihuahua that says "Talk is Cheap." Starla modeled the sweater at an open house during last season's "Million Dollar Listing" show on Bravo. No price points have yet been set for this merchandise.

Chad says that his shirts actually played a big part in the "Million Dollar Listing" drama factor. In the final episode last season, co-star Josh Flagg threatened to throw Starla into the pool if Chad didn't "take off the shirt." Yup, the one and only.

Chad, while remaining mum on whether he will be returning for the show's fourth season which is currently filming, says he's been booked on a cruise as a guest lecturer on real estate and is continuing to work on a book. In the meantime, he's clearly mastered the idea that personal branding and the selling of ancillary products is a way to reap in money these days. Can we expect to see Josh Flagg's grandma offering tours to Poland?

Tags: chad rogers, Million Dollar Listing, real estate agent, Real estate agents

"Million Dollar Listing's" Starla (the Chihuahua) is Sitting High

by Ann Brenoff (RSS feed) —

Filed under: Gadgets, Pets, Video

After all those years of discouraging my dogs from hovering near the table come meal time, a new product sold by Hammacher-Schlemmer pulls up a chair for them.

The Pet High Chair fastens to the edge of the table and allows dogs up to 10 pounds to sit comfortably suspended while you pass the kibble their way. Retailing for about $50, the chair is constructed of 600-denier nylon fabric and securely clips to tables up to two-inches thick. Its height can be adjusted without tools. The frame is powder-coated 5/8" steel tubing and the arms are rubber-coated so they won't mar table surfaces. Retailing at about $50 from the famed Hammacher Schlemmer -- "America's longest-running catalog offering the best, the only and unexpected for 162 years" -- the chair permits your dog or cat to accompany you at the dinner table at near eye level. I am resisting the urge to ask why this is a good thing and will accept on face value that for many, it apparently is.

From the catalog: "By providing an alternative to sitting on your lap, running disruptively underfoot, or outright banishment, the chair assuages a pet (and its owner's) frustration, and promotes more refined behavior."

The Pet High Chair folds easily for storage and travel and is machine washable. It has adjustable tethers for pet safety and to ensure there will be no leaving the table until excused, not to mention any breaches of table etiquette. It weighs about four pounds and is 12" long, 9.5" wide and 10" high.

Pet Gear Inc., which manufacturers the product, is a division of Vermont Juvenile Furniture -- a company that has been making baby care products since 1936. Pet Gear Inc. also makes pet playpens, bike baskets, ramps, strollers and car seats.

Since my 90-pound Golden Retriever couldn't diet his way down to fit in the chair, we invited Starla, the chihuahua who stars with Chad Rogers on Bravo's "Million Dollar Listing" show to try the product out for us. Starla, all four pounds of her, needed a seat pillow to perch up high enough to reach the table but once settled in, promptly fell asleep. Perhaps there is a dual marketing opportunity here: Suspended pet bed, anyone?