celebrity watch endorsement

Gwyneth Paltrow To Be The New Face of Baume & Mercier

Gwyneth Paltrow is everywhere lately. The actress who is currently promoting her new movie Country Strong and recently appeared on Glee has been tapped as the latest ambassador for Swiss watch brand Baume & Mercier. Unlike past faces of the brand including Teri Hatcher and Meg Ryan, Paltrow is designated as a "friend of the brand" and won't appear in any ad campaigns for the watches. The new gig does mean that Paltrow will fly to Geneva later this month to take part in the SIHH watch fair cocktail party. The appointment of Paltrow appears to be part of a rebranding strategy that involves concentrating on its popular Classima collection, re-launching the Linea and Capeland lines and premiering a new Hampton collection this fall.

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Jet Li Signs On As Hublot Watches Ambassador

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

Popular martial arts film star Jet Li has been announced by Swiss Hublot timepieces and their newest brand ambassador. This was during the opening of their new Beijing boutique. Li is the brand's first Asian ambassador, and as I recall the first, or one of the first film star Hublot ambassadors. Jet Li was an accomplished martial arts competitor before beginning his film career. He is of the few of his kind to achieve world-wide notoriety outside of his native China. Hublot will likely offer a Jet Li limited edition timepiece sometime in the near future.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Gallery: Jet Li Hublot Biver

Tags: ambassador, celebrity endorsement, celebrity endorsement deals, celebrity endorsements, celebrity watch endorsement, hublot, jet li, watch, watchspotting

Boris Becker IWC Watch

by Deidre Woollard (RSS feed) —

Filed under: Timepieces / Watches

Famed German tennis champ Boris Becker has endorsed a limited edition watch named after him and produced by IWC Schaffhausen. The stainless steel watch is limited to only 250 pieces and has a dark green dial and crocodile strap to symbolize the greens of Wimbledon. The watch has a mechanical chonograph and a convex sapphire crystal. Becker became the youngest-ever winner of the men's singles title at Wimbledon as a teenager in 1985 and the watch has an engraving of Becker as champion on the case back. Becker currently plays on the Senior ATP Tour and is a "watch enthusiast." The watch can be found for $7,300 online.

Tags: boris becker, celebrity watch endorsement, chronograph, iwc, watch