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Filed under: Timepieces / Watches, Sports
Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.
celebrity endorsements
Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.
Gwyneth Paltrow To Be The New Face of Baume & Mercier
Filed under: Timepieces / Watches
Gwyneth Paltrow is everywhere lately. The actress who is currently promoting her new movie Country Strong and recently appeared on Glee has been tapped as the latest ambassador for Swiss watch brand Baume & Mercier. Unlike past faces of the brand including Teri Hatcher and Meg Ryan, Paltrow is designated as a "friend of the brand" and won't appear in any ad campaigns for the watches. The new gig does mean that Paltrow will fly to Geneva later this month to take part in the SIHH watch fair cocktail party. The appointment of Paltrow appears to be part of a rebranding strategy that involves concentrating on its popular Classima collection, re-launching the Linea and Capeland lines and premiering a new Hampton collection this fall.Natalie Portman Is The New Face Of Miss Dior Cherie
With the release of the critically acclaimed "Black Swan," everyone is having a Natalie Portman moment. The always elegant star will also be the new face of the Miss Dior Cherie campaign. According to People, the print ads were photographed by Tim Walker and will come out next March. Sofia Coppola is shooting the commercials. Portman was recently on hand at the reopening celebration of Dior's 57th Street boutique in New York City and posed with Dior head designer John Galliano. The Miss Dior Cherie fragrance is described as a playful, modern fragrance and has notes of green tangerine, violette, and pink jasmine with strawberry leaves and caramelized popcorn.
Rafael Nadal To Strip Down For Armani
Filed under: Sports, Men's Style
Ever want to see tennis champ Rafael Nadal in his skivvies? Be patient, your chance is coming. Nadal will step into the Armani briefs amply filled most recently by soccer star Cristiano Ronaldo's. The Spanish player is the next face (and body) of Emporio Armani underwear and Armani Jeans. It's the first time in a while that a tennis player has been chosen. Soccer has ruled lately with first David Beckham, whose sexy billboards caused heads to turn. Shown at right is Nadal shirtless back in November. We have to wonder if a chest wax and a spray tan is in his future.Jet Li Signs On As Hublot Watches Ambassador
Filed under: Timepieces / Watches
Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.
Gallery: Jet Li Hublot Biver
Jennifer Lopez And Her Children To Front Gucci Campaign
Jennifer Lopez and her two-year-old twins Max and Emme will be the faces for Gucci's new childrenswear line. WWD reported that the advertisements were shot by photographers Mert Alas and Marcus Piggott in Mailbu, California in July. The advertisements will feature Lopez and her adorable progeny frolicking on the beach wearing Gucci clothes and accessories. Lopez has kept a relatively low profile since the birth of her twins but seems to be resuming her career in a dramatic way this year including her new gig as a judge on American Idol.As part of the initiative Gucci will also make a donation to UNICEF and the Maribel Foundation - a charity founded by Lopez and her sister, Lynda, which raises money for healthcare for women around the world. Gucci and UNICEF have been partners for six years and Gucci products have raised $7 million for UNICEF thus far.
Jon Hamm Wears Jeager-LeCoultre Reverso Grande 986 Watch
Filed under: Timepieces / Watches
Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.
Maria Sharapova Launches The Tag Heuer Formula 1 Steel & Ceramic Watch In Japan
Filed under: Timepieces / Watches
In Tokyo recently, Tag Heuer brand ambassador Maria Sharapova showed up to help debut the watch. Tag Heuer is extremely popular in Japan, and famous athletes like tennis player Maria Sharapova has always brought welcome attention to the brand and its products.
Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.
Jersey Shore's Millionaire "Situation"
On MTV's "Jersey Shore" there have been a few break-out stars that have been cashing in. Snooki may get the most headlines but ab-flashing Mike "The Situation" Sorrentino is the one cashing in. Leslie Bruce of the Hollywood Reporter adds it all up and finds that the libidinous Lothario is actually a savvy businessman who could rake in as much as $5 million this year. The Hollywood Reporter quotes Sorrentino's manager, Mike Petolino of Gotham Entertainment who says that reality TV star has gotten many endorsement deals, television appearances and other business opportunities. As he puts it: "Our goal has always been to try to build a brand if the situation presented itself."Sorrentino is earning close to $60,000 an episode for the filming of Season 3 and earns between $15,000-$50,000 for doing appearances. He has created a fitness video, "The Situation Workout" for getting his famous abs and promotes NoX Edge Supplement, a chewable supplement line distributed in association with GNC. And writers, get ready to cringe, he snagged a six figure advance from Gotham Books to pen his autobiography, "Here's the Situation." There's also a new vodka coming out, his rap song, endorsement deals with Vitamin Water and Reebok and he has a clothing line with Dilligaf (the acronym stand for "do I look like I give a ****"). Appearances in movies may not be far behind and the latest rumor has him on the upcoming season of "Dancing With The Stars." He may be easy to poke fun at but it's clear that "The Situation" doesn't care, he's laughing all the way to the bank. Let's just hope he's stashing some of that cash away, reality fame though heady, can be fleeting.
The Fashion Statement: More Celebrity Hookups Good or Bad?
Filed under: Big Givers, Celebrity Design, The Fashion Statement
Celebrities have no intention of staying away from fashion, even with all the bad press lately (see last season's disastrous Lohan/Ungaro mash up). Last week Madonna teamed up with Iconix Brand Group to produce a tween line inspired by her daughter Lourdes. Early this week, she struck another deal with Dolce & Gabbana to produce a line of eyewear called MDG. Amy Winehouse hooked up with Fred Perry for a line scheduled to hit stores in the fall. And then there is Sarah Jessica Parker and Halston and a myriad of Olympic stars lending their now recognizable names to brands.
Since the days of Jaclyn Smith for Kmart in the '80s and Kathy Lee Gifford for Wal-Mart in the 90s, celebrities have been ubiquitous in the fashion field. It's not hard to guess what their primary motivator is. A brand generally spends loads of money for the privilege of using a household name.
But does it do anything for a brand? Based on some marketing studies I found online, the jury is out on that one. One guy called it the lazy man's brand building. Another said it's very hard for the consumer to keep track of what celebrity is with whom and harder still to trust a brand just from a celebrity endorsement alone. And if a celeb is hooked up with lots of different brands, each individual brand could really suffer.
Joan Collins Takes A Turn As Jewelry Model
Filed under: Jewelry
Actress Joan Collins is getting back into modeling at the age of 76. The glamorous golden girl will be the face of Alexis Bittar jewelry in ads that will launch on billboards in New York City during Fashion Week. The fact that Collins is most famous for her role as the devilish diva Alexis Carrington on the 1980s drama "Dynasty" is a fact not lost on either the designer or the star. As People.com has it Collins decided that 'Alexis for Alexis' was brilliant. Collins has been a costume jewelry collector for years and states that Alexis Bittar is her favorite designer. The glitzy oversized Bittar pieces seem to suit her well.Vodka Sponsors Comedian's Book Tour
Filed under: Spirits
Liquor brands often sponsor music shows but you don't get quite so many liquor-sponsored book tours. But would we expect anything less from a woman who once wrote a book titled "Are You There, Vodka? It's Me, Chelsea." To promote her latest book "Chelsea Chelsea Bang Bang" Chelsea Handler is embarking on a 21 city tour presented by Belvedere Vodka. The tour begins March 10th in Chicago and winds up May 15 at New York City's Radio City Music Hall. The talk show host will be performing her comedy shows and also is expected to meet her fans at bookstores in cities along the route of the tour. Belvedere will host private after-parties for Chelsea's gigs across the country.
"We were thrilled to be chosen by Chelsea last year as her preferred & favorite vodka," Charles Gibb, President of Millennium, the vodka & rum division of Moet Hennessy, producer of Belvedere said in a press release. "As a vodka connoisseur, her decision to choose Belvedere is a true testament to the quality of our vodka, and we are delighted to be supporting her on this exciting tour". Tickets for the Live Nation-produced Belvedere Presents Chelsea Chelsea Bang Bang tour go on sale beginning on January 15, 2010. Celebrity tie-ins seem to be a strategy for Belvedere which also has a deal with Bruce Willis for its Sobiewski brand.
Scarlett Johansson's Moet Poses
Filed under: Wine, Celebrity Design
Last week I mentioned that Scarlett Johansson is the new face of Moet & Chandon. Now the Daily Mail has a look at the sexy photos to be used in the ad campaign. In the pictures, a blonde Johanasson pops a cork, cozies up to an ice bucket, and in my favorite shot, holds a champagne glass between her toes. Check out the rest of the ad images here.
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