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Posts with tag celebrity endorsement

Stallone Earns Big Money For Vodka Ads

Sylvester Stallone, has battled Russians in the movies but now he is happy to say "There's a bit of Russian in all of us." That's the slogan for the new ads he is doing in Russian for the vodka brand Russian Ice. Russian vodka producer Synergy announced that Stallone signed a one-year contract to promote the brand. Despite the fact that his character Rocky pummeled Soviet boxer Ivan Drago in Rocky IV and his other iconic action hero, John Rambo mowed down Soviet troops in Afghanistan, Stallone is popular in Russia. Synergy is also tauting the fact that Stallone, though most known for his Italian heritage, does have a Russian great-grandmother, Rosa Rabinovich from the Ukranian town of Odessa. Stallone will pocket around $1 million for the ads.

Gallery: Celebrity Liquor

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Charlize Theron Renews With Breil Milano

Charlize Theron may not have gotten along too well with the Raymond Weil watch people but she seems to be doing just fine with Breil Milano. The leggy blonde actress has renewed her contract with Italian luxury brand signing up to appear in the company's advertising campaigns until 2011. She will appear in ads not just for watches and jewelry but for Breil Milano's forays into the luxury leather goods and eyewear markets. She has filmed a new campaign with photographer Jean-Baptiste Mondino in Los Angeles.

Charlize Theron Gets Sued

Actress Charlize Theron is experiencing the dark side of celebrity endorsement. Sure you get a fistful of cash but you also get a lawsuit if you don't wear the products. Swiss watchmaker Raymond Weil has filed a breach of contract lawsuit against Charlize because she had signed an endorsement deal saying that from October 2005 through December 2006 she would only wear Weil watches. In March 2006 she was spotted wearing a Dior watch. That's a big no-no and the company is taking action. This isn't the first celeb endorsement lawsuit we've seen. Jessica Simpson was sued by Princy for wearing True Religion instead of her own branded jeans and Melanie Griffith got in trouble for not mentioning the name of the designer she wore to the Golden Globes in 2006.

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