celebrity endorsement

Gwyneth Paltrow To Be The New Face of Baume & Mercier

Gwyneth Paltrow is everywhere lately. The actress who is currently promoting her new movie Country Strong and recently appeared on Glee has been tapped as the latest ambassador for Swiss watch brand Baume & Mercier. Unlike past faces of the brand including Teri Hatcher and Meg Ryan, Paltrow is designated as a "friend of the brand" and won't appear in any ad campaigns for the watches. The new gig does mean that Paltrow will fly to Geneva later this month to take part in the SIHH watch fair cocktail party. The appointment of Paltrow appears to be part of a rebranding strategy that involves concentrating on its popular Classima collection, re-launching the Linea and Capeland lines and premiering a new Hampton collection this fall.

Tags: baume and mercier, baume et mercier, baume mercier, BaumeAndMercier, BaumeEtMercier, celebrity endorsement, celebrity endorsement deals, celebrity endorsements, celebrity watch endorsement, Gwyneth Paltrow

Natalie Portman Is The New Face Of Miss Dior Cherie

by Deidre Woollard (RSS feed) —

With the release of the critically acclaimed "Black Swan," everyone is having a Natalie Portman moment. The always elegant star will also be the new face of the Miss Dior Cherie campaign. According to People, the print ads were photographed by Tim Walker and will come out next March. Sofia Coppola is shooting the commercials. Portman was recently on hand at the reopening celebration of Dior's 57th Street boutique in New York City and posed with Dior head designer John Galliano. The Miss Dior Cherie fragrance is described as a playful, modern fragrance and has notes of green tangerine, violette, and pink jasmine with strawberry leaves and caramelized popcorn.

Tags: celebrity endorsement, celebrity endorsement deals, celebrity endorsements, miss dior cherie, natalie portman

Sylvester Stallone Inks A Deal With Montegrappa

by Deidre Woollard (RSS feed) —

Filed under: Writing Instruments

Sylvester Stallone has been chosen as the brand ambassador for luxury pen manufacturer Montegrappa and has acquired an interest in the brand. Additional terms of the partnership will be kept confidential but the company announced that Stallone will provide creative input regarding new styles of pens to be introduced during 2011. Montegrappa has been around for 99 years with its writing implements used by famed authors, heads of state, royalty and international leaders in politics, business, sports and entertainment. Montegrappa brand ambassadors also include Formula One racing driver, Jean Alesi, and author Paulo Coelho.

Stallone was first introduced to Montegrappa when he chose to ink a major contract with an ultra-rare version of the Montegrappa Gold Dragon Fountain Pen. He chose a solid gold version "artist's proof" of the pen which he eventually used to place his signature on the monumental contract. Giuseppe Aquila, CEO of Montegrappa, commented on the partnership, "I have had the pleasure of meeting Mr. Stallone on many occasions, including the 2009 Venice Film Festival, where Mr. Stallone was recognized for his filmmaking with the Glory To The Filmmaker Award. Sylvester is much more than a friend; he is an icon and an artist and now, an integral part of Montegrappa's distinguished history."

Tags: celebrity endorsement, celebrity endorsement deals, montegrappa, sylvester stallone

Jet Li Signs On As Hublot Watches Ambassador

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

Popular martial arts film star Jet Li has been announced by Swiss Hublot timepieces and their newest brand ambassador. This was during the opening of their new Beijing boutique. Li is the brand's first Asian ambassador, and as I recall the first, or one of the first film star Hublot ambassadors. Jet Li was an accomplished martial arts competitor before beginning his film career. He is of the few of his kind to achieve world-wide notoriety outside of his native China. Hublot will likely offer a Jet Li limited edition timepiece sometime in the near future.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Gallery: Jet Li Hublot Biver

Tags: ambassador, celebrity endorsement, celebrity endorsement deals, celebrity endorsements, celebrity watch endorsement, hublot, jet li, watch, watchspotting

Jennifer Lopez And Her Children To Front Gucci Campaign

by Deidre Woollard (RSS feed) —

Jennifer Lopez and her two-year-old twins Max and Emme will be the faces for Gucci's new childrenswear line. WWD reported that the advertisements were shot by photographers Mert Alas and Marcus Piggott in Mailbu, California in July. The advertisements will feature Lopez and her adorable progeny frolicking on the beach wearing Gucci clothes and accessories. Lopez has kept a relatively low profile since the birth of her twins but seems to be resuming her career in a dramatic way this year including her new gig as a judge on American Idol.

As part of the initiative Gucci will also make a donation to UNICEF and the Maribel Foundation - a charity founded by Lopez and her sister, Lynda, which raises money for healthcare for women around the world. Gucci and UNICEF have been partners for six years and Gucci products have raised $7 million for UNICEF thus far.

Tags: celebrity endorsement, celebrity endorsement deals, celebrity endorsements, gucci, jennifer lopez, unicef

Jon Hamm Wears Jeager-LeCoultre Reverso Grande 986 Watch

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

Jon Hamm, best known for his role in "Mad Men," is now working with Swiss luxury wrist watch brand Jaeger-LeCoultre. Hamm recently hosted a large watch event in New York City to help spread the word of Jaeger-LeCoultre's higher-end pieces including its massively complex Hybris Mechanica set (which I wrote about here). For the event, Hamm was wearing a Jaeger-LeCoultre Reverso Grande 986 watch. Looks good on him. The art deco inspired style isn't quite the 1960s mod look we are used to with him - but Hamm doesn't exactly "live" in the show. Looking good Hamm.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: 986, celebrity endorsement, celebrity endorsement deals, celebrity endorsements, jeager-lecoultre, jlc, joh hamm, reverso, watch, watchspotting, wear

Maria Sharapova Launches The Tag Heuer Formula 1 Steel & Ceramic Watch In Japan

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

The most exciting women's watch from Tag Heuer for 2010 has been the steel & ceramic version of their Formula 1 watch. Eagerly anticipated since its debut at Baselworld 2010, the lovely design mixes sport and elegance in a way that is easy to notice. The watch combines a steel and ceramic for the bezel and bracelet links, is available with both black or white ceramic elements. Because women like diamonds, the watch has a tasteful line of diamonds on the periphery of the bezel. The good looking watch (as I recall) isn't priced too bad at all. In the $2,000 - $3,000 range if memory serves me correct.

In Tokyo recently, Tag Heuer brand ambassador Maria Sharapova showed up to help debut the watch. Tag Heuer is extremely popular in Japan, and famous athletes like tennis player Maria Sharapova has always brought welcome attention to the brand and its products.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Tags: celebrity endorsement, celebrity endorsement deals, celebrity endorsements, ceramic, Formula 1, maria sharapova, Tag Heuer, watch

Paula Deen Wants To Sell You A Mattress

by Deidre Woollard (RSS feed) —

Filed under: Decor, Celebrity Design

What do Donald Trump and Paula Deen have in common? They are both selling mattresses through Serta. A new Facebook contest has been launched to promote Paula Deen Home by Serta mattress line. The Spice Up Your Life Contest from Serta and Paula Deen asks Facebook users to share their favorite recipes for home comfort. The grand prize winner will be selected by the Facebook community and wins a a Paula Deen Home by Serta mattress plus a trip to Deen's hometown of Savannah, Georgia. The first prize winner will receive a $500 gift card redeemable on Deen's online store. The mattress collection came out earlier this year and costs between. $799 and $1,499 for queen size.

If it seems a bit far afield for a restaurant owner and Food Network star to be in the mattress business, Deen says" "The collection is all about feeling good, comfortable and getting a good night's sleep in one's home. And just like my food, I send you comfort and love from my home to yours." The contest will be open for entries through September 26. After the contest closes Serta will select three finalists per week and the public will vote for the winners among selected finalists.

Tags: celebrity endorsement, paula deen, serta mattress

Jersey Shore's Millionaire "Situation"

by Deidre Woollard (RSS feed) —

On MTV's "Jersey Shore" there have been a few break-out stars that have been cashing in. Snooki may get the most headlines but ab-flashing Mike "The Situation" Sorrentino is the one cashing in. Leslie Bruce of the Hollywood Reporter adds it all up and finds that the libidinous Lothario is actually a savvy businessman who could rake in as much as $5 million this year. The Hollywood Reporter quotes Sorrentino's manager, Mike Petolino of Gotham Entertainment who says that reality TV star has gotten many endorsement deals, television appearances and other business opportunities. As he puts it: "Our goal has always been to try to build a brand if the situation presented itself."

Sorrentino is earning close to $60,000 an episode for the filming of Season 3 and earns between $15,000-$50,000 for doing appearances. He has created a fitness video, "The Situation Workout" for getting his famous abs and promotes NoX Edge Supplement, a chewable supplement line distributed in association with GNC. And writers, get ready to cringe, he snagged a six figure advance from Gotham Books to pen his autobiography, "Here's the Situation." There's also a new vodka coming out, his rap song, endorsement deals with Vitamin Water and Reebok and he has a clothing line with Dilligaf (the acronym stand for "do I look like I give a ****"). Appearances in movies may not be far behind and the latest rumor has him on the upcoming season of "Dancing With The Stars." He may be easy to poke fun at but it's clear that "The Situation" doesn't care, he's laughing all the way to the bank. Let's just hope he's stashing some of that cash away, reality fame though heady, can be fleeting.

Tags: celebrity endorsement, celebrity endorsement deals, celebrity endorsements, dancing with the stars recap, Dilligaf, jewelry, mike sorrentino, mike the situation sorrentino, nox Edge, the situation

Diane Kruger Will Be the Face of Calvin Klein's "Beauty"

by Lisa Palladino (RSS feed) —

Filed under: Cosmetics and Fragrance

Model-turned-actress Diane Kruger will be the face of Calvin Klein's newest fragrance, "Beauty." The fragrance's notes are a mystery, and will remain so until fall, when the line launches. Kruger will star in the global print and television advertising campaign. Here's a sneak peek at the ad. Kruger, known for her style perhaps more so than for her acting, also is the face of L'Oreal Paris, representing the brand's hair care, hair color, and makeup, in particular its latest foundation, Mat'Morphose.

Tags: beauty, Calvin Klein, celebrity endorsement, Diane Kruger, fragrance, perfume

The Fashion Statement: More Celebrity Hookups Good or Bad?

by Kristin Young (RSS feed) —

Filed under: Big Givers, Celebrity Design, The Fashion Statement

Celebrities have no intention of staying away from fashion, even with all the bad press lately (see last season's disastrous Lohan/Ungaro mash up). Last week Madonna teamed up with Iconix Brand Group to produce a tween line inspired by her daughter Lourdes. Early this week, she struck another deal with Dolce & Gabbana to produce a line of eyewear called MDG. Amy Winehouse hooked up with Fred Perry for a line scheduled to hit stores in the fall. And then there is Sarah Jessica Parker and Halston and a myriad of Olympic stars lending their now recognizable names to brands.

Since the days of Jaclyn Smith for Kmart in the '80s and Kathy Lee Gifford for Wal-Mart in the 90s, celebrities have been ubiquitous in the fashion field. It's not hard to guess what their primary motivator is. A brand generally spends loads of money for the privilege of using a household name.

But does it do anything for a brand? Based on some marketing studies I found online, the jury is out on that one. One guy called it the lazy man's brand building. Another said it's very hard for the consumer to keep track of what celebrity is with whom and harder still to trust a brand just from a celebrity endorsement alone. And if a celeb is hooked up with lots of different brands, each individual brand could really suffer.

Tags: amy winehouse, AmyWinehouse, celebrity endorsement, celebrity endorsement deals, celebrity endorsements, Celebrity fashion designers, celebrity fashion lines, Lourdes, Madonna, Tiger Woods, TigerWoods

Continue reading “The Fashion Statement: More Celebrity Hookups Good or Bad?”

Vodka Sponsors Comedian's Book Tour

by Deidre Woollard (RSS feed) —

Filed under: Spirits

Liquor brands often sponsor music shows but you don't get quite so many liquor-sponsored book tours. But would we expect anything less from a woman who once wrote a book titled "Are You There, Vodka? It's Me, Chelsea." To promote her latest book "Chelsea Chelsea Bang Bang" Chelsea Handler is embarking on a 21 city tour presented by Belvedere Vodka. The tour begins March 10th in Chicago and winds up May 15 at New York City's Radio City Music Hall. The talk show host will be performing her comedy shows and also is expected to meet her fans at bookstores in cities along the route of the tour. Belvedere will host private after-parties for Chelsea's gigs across the country.

"We were thrilled to be chosen by Chelsea last year as her preferred & favorite vodka," Charles Gibb, President of Millennium, the vodka & rum division of Moet Hennessy, producer of Belvedere said in a press release. "As a vodka connoisseur, her decision to choose Belvedere is a true testament to the quality of our vodka, and we are delighted to be supporting her on this exciting tour". Tickets for the Live Nation-produced Belvedere Presents Chelsea Chelsea Bang Bang tour go on sale beginning on January 15, 2010. Celebrity tie-ins seem to be a strategy for Belvedere which also has a deal with Bruce Willis for its Sobiewski brand.

Tags: belevedere vodka, BelevedereVodka, celebrity endorsement, celebrity endorsements, CelebrityEndorsement, CelebrityEndorsements, chelsea handler, ChelseaHandler

Tiger Woods Offered $100,000 From Cigar Company

by Deidre Woollard (RSS feed) —

Filed under: Sports

Some brands are running from Tiger Woods as a celebrity endorser but Orlando-based Corona Cigar Co. is running toward him offering the golfer $100,000 as a celebrity "smokesperson." The brand is clearly looking for publicity. Owner Jeff Borysiewicz has said that the company doesn't condone anyone's alleged extramarital affairs but welcomes Woods as a potential endorser. Woods has visited Corona in the company of Charles Parker before. Some of Woods' core endorsers including Accenture, Gillette and Gatorade have said they will review their association with the golfer and he won't be playing golf for a little while so perhaps he should take the deal for some running around money.

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Tags: celebrity endorsement, CelebrityEndorsement, tiger woods, TigerWoods

Bruce Willis's Latest Mission: Save The Vodka?

by Deidre Woollard (RSS feed) —

Filed under: Spirits

Movie star Bruce Willis has been appearing in ads for Sobieski vodka for the last few month but now he's ready to take a more active role. He will be joining the board of directors of the French drinks group Belvedere, the owner of the Polish-made Sobieski vodka brand. A statement from the company said that Willis "expressed his wish to become a shareholder of reference alongside its management and to be fully associated with the group's marketing strategy." If approved, je will officially become part of the board at the next general meeting of shareholders. The company isn't doing that well. It currently has debts of around $800 million and was placed under bankruptcy protection by a French court. Shares of Belvedere rose to their highest rate in months after the news was announced.

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Tags: bruce willis, BruceWillis, celebrity endorsement, CelebrityEndorsement, sobieski vodka, SobieskiVodka, vodka

Tilda Swinton Is The New Face Of Pringle Of Scotland

by Deidre Woollard (RSS feed) —

Filed under: Apparel

One of the benefits of having the beautiful androgyne Tilda Swinton rep your fashion line is that you get two models for the price of one. The respected actress will be the face of both the menswear and womenswear lines for Pringle of Scotland. Swinton will appear in a campaign to be shot by photographer Ryan McGinley in Scotland. The campaign for the spring/summer 2010 line with both print images and a short film of Swinton will be unveiled during London Fashion Week in September.

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Tags: celebrity endorsement, CelebrityEndorsement, fashion, pringle, pringle of scotland, PringleOfScotland, tilda swinton, TildaSwinton