Each member of the star couple will have their own lines. Lopez will have sportswear, dresses,sleepwear, bags, jewelry and shoes for women. Anthony's lines include sportswear, dress shirts, suit separates, sports coats, neckwear, accessories, and shoes. Kohl's currently has collections from Lauren Conrad, Daisy Fuentes and Vera Wang among others.
Lopez has been involved with fashion design for many years including the Sweetface line and JLO by Jennifer Lopez. Lopez and her two-year-old twins Max and Emme are also the faces for Gucci's new childrenswear line.