celebrity endorsement

Bruce Willis To Be Paid Millions For Vodka Endorsement

Filed under: Spirits, Celebrity Shopping

Like his celebrity friend, Sylvester Stallone, actor Bruce Willis has a lucrative deal promoting vodka. Willis has signed with Belvedere brands to back Polish Sobieski vodka. Polish sources say that Willis has signed a four-year contract worth a cool $16 million. The ad campaign should start this month and will appear in Spain, France, the Baltic States, Ukraine and China but not the U.S. Sobieski isn't well known here but according to one ranking it is currently the seventh most popular vodka brand in the world. And Belvedere hopes that Willis will push it up a few notches.Ads won't appear on TV or on billboards due to legal restrictions but Willis will appear in a print campaign and attend key vodka events in these countries.

Gallery: Celebrity Liquor

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Tags: bruce willis, BruceWillis, celebrity endorsement, CelebrityEndorsement, vodka

Scarlett Johansson's Moet Poses

by Deidre Woollard (RSS feed) —

Filed under: Wine, Celebrity Design

Last week I mentioned that Scarlett Johansson is the new face of Moet & Chandon. Now the Daily Mail has a look at the sexy photos to be used in the ad campaign. In the pictures, a blonde Johanasson pops a cork, cozies up to an ice bucket, and in my favorite shot, holds a champagne glass between her toes. Check out the rest of the ad images here.

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Tags: celebrity endorsement, celebrity endorsements, CelebrityEndorsement, CelebrityEndorsements, champagne, moet and chandon, MoetAndChandon, scarlett johansson, ScarlettJohansson

Scarlett Johansson Is The Face Of Moet

by Deidre Woollard (RSS feed) —

Filed under: Spirits, Celebrity Design

Moet & Chandon has a new face for its champagne, the first movie star to front for the brand. They introduced celebrity spokesperson, Scarlett Johansson at the "Tribute to Cinema" gala at London's Big Sky studio. Also on the guest list were Thandie Newton, Joseph Fiennes and Melanie Laurent and celebrities were invited to autograph a Moet & Chandon Nebuchadnezzar, to be auctioned off in support of Scarlett's charity of choice, Oxfam. Moet will launch an advertising campaign starring Scarlett Johansson which was shot by renowned photographers Mert Alas and Marcus Piggott.

Tags: celebrity endorsement, CelebrityEndorsement, champagne, moet, scarlett johansson, ScarlettJohansson

Stallone Earns Big Money For Vodka Ads

by Deidre Woollard (RSS feed) —

Filed under: Spirits

Sylvester Stallone, has battled Russians in the movies but now he is happy to say "There's a bit of Russian in all of us." That's the slogan for the new ads he is doing in Russian for the vodka brand Russian Ice. Russian vodka producer Synergy announced that Stallone signed a one-year contract to promote the brand. Despite the fact that his character Rocky pummeled Soviet boxer Ivan Drago in Rocky IV and his other iconic action hero, John Rambo mowed down Soviet troops in Afghanistan, Stallone is popular in Russia. Synergy is also tauting the fact that Stallone, though most known for his Italian heritage, does have a Russian great-grandmother, Rosa Rabinovich from the Ukranian town of Odessa. Stallone will pocket around $1 million for the ads.

Gallery: Celebrity Liquor

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Tags: celebrity endorsement, CelebrityEndorsement, expire-images2009-8-19, russia, sylvester stallone, SylvesterStallone, vodka

Charlize Theron Renews With Breil Milano

by Deidre Woollard (RSS feed) —

Filed under: Celebrity Shopping

Charlize Theron may not have gotten along too well with the Raymond Weil watch people but she seems to be doing just fine with Breil Milano. The leggy blonde actress has renewed her contract with Italian luxury brand signing up to appear in the company's advertising campaigns until 2011. She will appear in ads not just for watches and jewelry but for Breil Milano's forays into the luxury leather goods and eyewear markets. She has filmed a new campaign with photographer Jean-Baptiste Mondino in Los Angeles.

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Tags: breil milano, BreilMilano, celebrity endorsement, charlize theron

Charlize Theron Gets Sued

by Deidre Woollard (RSS feed) —

Filed under: Timepieces / Watches, Celebrity Shopping

Actress Charlize Theron is experiencing the dark side of celebrity endorsement. Sure you get a fistful of cash but you also get a lawsuit if you don't wear the products. Swiss watchmaker Raymond Weil has filed a breach of contract lawsuit against Charlize because she had signed an endorsement deal saying that from October 2005 through December 2006 she would only wear Weil watches. In March 2006 she was spotted wearing a Dior watch. That's a big no-no and the company is taking action. This isn't the first celeb endorsement lawsuit we've seen. Jessica Simpson was sued by Princy for wearing True Religion instead of her own branded jeans and Melanie Griffith got in trouble for not mentioning the name of the designer she wore to the Golden Globes in 2006.

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Tags: celebrity endorsement, charlize theron, CharlizeTheron, raymond weil

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