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Zale's Offers The Celebration Diamond
Filed under: Jewelry
It's not an easy time for Zale's, the ubiquitous jewelry seller. Jewelry sales are down across board, Zale's is part of the widely circulated e-mail cautioning gift card shoppers, and with a bleak holiday season ahead they have created a couple of new offerings to tempt shoppers.
Zales has also introduced new pendants and charms to show support for the troops including a sterling silver engraved dog tag with the option of 1-3 initials featured on the front face of the tag, a round charm offered in both 14K gold and sterling silver with a choice of service emblem and a sterling silver military cross pendant, again with the choice of branch.
Their big advertising effort is focused on the Celebration Diamond, a new patented diamond cut that features 102 facets. Celebration Diamonds are available in round and princess cuts and each is set in an 18 karat white gold cathedral mounting with platinum prongs and "Celebration" inscribed inside the ring. The complete line includes engagement rings, solitaire earrings, and necklaces with prices from from $1,499 to $44,995. The holiday season is often a popular time for engagements and Zale's is hoping the economy won't scare off the would-be betrothed.
[via Rapaport]
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