ELuxury Says Farewell To Paper Catalogs
The common wisdom used to be that in order to sell luxury products you need a thick glossy catalog with glamour shots of the merchandise on heavyweight paper. But today with the growing push toward green measures companies are finding that the beautiful catalogs can be a business liability. ELuxury.com is the latest business to ditch the catalog. They have announced they are replacing the 270,000 catalogs they send out each year with more comprehensive style look books online.
[via Fashion Week Daily]
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