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Casa Noble: Driving More Refined Tequila Consumption

Filed under: Spirits


By: David Kiley

Tequila seems to have to fight for respect more than other spirits, such as whisky, rum, brandy and even vodka. Perhaps it's because Tequila seems to be more associated, in the U.S. with benders and beach parties rather than snifters and sommeliers.

But one of the small-volume craft Tequila producers helping to raise Tequila's image beyond the margarita is Casa Noble, a brand whose history dates back to the 1700s.

Casa Noble, which produces about 150,000 litters of Tequila of different ages each year, produces from a holding of about 3,000 acres of blue agave, about one-tenth that of Tequila giant Jose Cuervo (curve also buys blue agave from other growers). And Casa Noble's blue agave fields are mostly on slopes and hillsides, which stresses the plant, and the company believes produces a more complex tasting agave plant.

Casa Noble Single Barrel Extra Anejo Tequila

Filed under: Spirits

In time for the holidays the Park Avenue Liquor Shop in New York has acquired one of only three existing barrels of seven-year-old tequila from Casa Noble CEO Jose "Pepe" Hermosillo. These precious casks are known as his "friends & family" barrels which have never been commercially available before.

Only 300 bottles of the rare spirit, which sells for $100, have been produced exclusively for the store. The Casa Noble Single Barrel Extra Anejo Tequila is aged in a single certified French white oak barrel, individually numbered and registered, made from 100% Blue agave, triple distilled, and USDA organic.

The intense heat of the Jalisco region of Mexico where the tequila is made accelerates the aging process. The blue agave plants that become Casa Noble Single Barrel Extra Anejo Tequila - plants grown in the mountains of Jalisco by Casa Noble itself - take 12 years to fully mature, so it has taken 19 years in all to produce the precious elixir.

Ten Terrific Tequilas To Ring In Cinco de Mayo

Filed under: Spirits

jose cuervoDrinking tequila if you get drawn out to the bars on Cinco de Mayo is a must. Consider the obligation akin to ordering Guinness on St. Patrick's Day.

But instead of just imbibing some mysterious "ita" drink conjured by the bartender (though some of these can be very nice), consider trying a new brand straight and chilled in order to really note the flavors.
Not a lot of Tequila gets consumed straight in the U.S. For many, they don't want to see it unless its in a traditional margarita, or otherwise tarted up with lots of fruit.

Here is my guilty pleasure when I'm not drinking it chilled and straight. Take a shot of tequila, and a 100% fruit frozen popsicle. Cut the the popsicle off the stick into a blender, add the Tequila, blend, and serve. Garnish with lime and or salt on the rim of the glass as with a standard margarita, or get jiggy with the salt. Blend the salt with orange zest, or fresh ginger, or fresh rhubarb, mint, or even basil. Be your own mixologist.

You can also use frozen fruit in a bag, but the popsicle approach makes for a perfect serving size, and friends get a kick out of it.






Casa Noble Tequila

Filed under: Spirits

It's Cinco de Mayo this week and there is no better way to celebrate than with a great tequila. One of our favorites is Casa Noble. They are a small distillery based in Mexico which has a history reaching back into the 1700s. They use agave from their own fields and carefully select plants that are 12 to 14 years old. Then they cook the piñas in stone ovens for 36 hours and  use natural fermentation with only yeasts from the plant itself for 72 hours in steel vats.  They also triple distill the tequila. Their aged tequilas are matured in French white oak barrels.  The tequila is available in Crystal, Gold, Reposado, and an Extra Aged Anejo. Casa Noble's deep agave flavor works well with light citrus like limes or lemons. The tequila has won a bunch of awards. The Anejo was recently selected as one of the best by Penthouse magazine and last year it was on the Forbes list. The Anejo is a sipping tequila but if you are craving a Cinco de Mayo margarita go with the Crystal or the Gold. The Crystal sells for around $50 and the Anejo, which is a limited edition costs around $80.

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