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carl edwards

NASCAR Driver Carl Edwards Turns Scent Spokesperson

Filed under: Cosmetics and Fragrance, Sports


Champion NASCAR driver Carl Edwards is the face of Avon's latest fragrance, Turn 4XT. The rather confusing name comes from turn 4, the final curve on the track before the finish line. Edwards is a an American NASCAR Sprint Cup Series and Nationwide Series driver for Roush Fenway Racing and has earned 16 career Sprint Cup victories and a Nationwide Series championship. He's famous for the back flip he performs off the side of his car after a victory. He is also a member of the President's Council on Fitness, Sports and Nutrition.

The scent is describes and being an "oriental wood fresh scent" with spicy pepperwood, java vetiver, mahogany, basil, cilantro, ginger, lavender, amber and sandalwood notes. The fragrance will launch in the U.S. in November 2010. Other celebrities in the Avon stable include Zoe Saldana, Fergie, Reese Witherspoon, Patrick Dempsey, Courteney Cox and Derek Jeter. Check out a video of Edwards after the jump.

[via Now Smell This]

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