car dealerships

Will Car Buying Go Virtual?

According to the company Leadpile.com in a press release, more and more luxury car buying is going online. The company has an interest in the issue because they sell luxury cars via the internet, though they do make some strong points in their argument. Luxury car buyers are looking for stylish vehicles that offer comfort and convenience, and car dealerships could not be considered to be as convenient as shopping from your computer at home. The question is really whether the shoppers will miss the interaction and attention at upscale dealerships, which, in some locations, can rival the level of service received at posh salons.

With buyers who prize both comfort and convenience, it would make sense that they would put the comforts of being pampered at a high-class dealership above the convenience of shopping online. If convenience alone was the issue, they might not hold out for a luxury car in the first place.

Tags: attention, buy, car dealerships, cars, comfort, convenience, dealer, dealerships, interaction, internet, luxury, luxury car, online, posh, sale, sales, virtual

Orange County Luxury Dealers Get Posh

by Deidre Woollard (RSS feed) —

Filed under: Luxury Cars & Autos

Yet another story about posh car dealerships comes from the OC Register which reports on a $65 million new Lexus dealership which is said to be one of the most expensive car dealerships in U.S. history. The new Lexus dealership is located down the street from Fletcher Jones Motorcars, the nation’s largest dealer of Mercedes-Benz. The amenities are pretty sweet in both places. The Fletcher Jones dealership has a valet, the Newport Lexus dealer will have a service concierge. Fletcher Jones has a Starbuck’s and the Lexus dealer will have a Wolfgang Puck Café. There are also entertainment options including large TVs and a putting green. I’m not quite sure why they need this in the O.C. but there will be a year-round fire in a cozy fireplace at the Lexus dealer. A BMW dealership in Santa Ana also a Diedrich Coffee shop and is building a $31.5 million showroom that will include iPod stations and individual televisions at every seat and a barbershop that will offer haircuts. All this might actually make going to have your car serviced a fun trip rather than a chore.

Source

Tags: car dealerships, lexus, luxury cars, mercedes, orange county, OrangeCounty