Filed under: Spirits
Canadian Club whisky is reviving one of their oldest promotional campaigns, one that sends whisky aficionados on the hunt for missing cases. "Over the span of more than two decades, 25 cases of Canadian Club Whisky were hidden around the world as part of the brands extremely popular Hide A Case adventure," says Michael Cockram, senior director, Canadian Club. "With several cases still hidden, CC is challenging adventure-lovers to join the hunt. We're bringing back this exciting campaign by inviting legal purchase age consumers to join the search for one of the undiscovered cases, this time with a chance at winning $100,000."
You can register at www.hideacase.com to win one of eight spots on the expedition. Starting May 17, the website will feature the first of six weekly challenges where participants can try to figure out clues to win points to get through round one. Those who receive 50 or more points move on to round two where they will post a video online illustrating why they should join the CC Hide A Case expedition. In July, the top 30 videos will be put before a panel of judges and an online vote to help narrow the playing field down to four Canadians and four Americans. In April 2011, these eight participants will head off to parts unknown and will compete against each other in a series of scavenger hunt and trivia challenges designed to uncover find a hidden case of Canadian Club Whisky and win the $100,000 prize. Canadian adventurer Kevin Brauch, TV's Thirsty Traveler and floor reporter for Iron Chef America, will lead the adventure.