Canadian Club Whisky Hide A Case Contest
Filed under: Spirits
Canadian Club whisky is reviving one of their oldest promotional campaigns, one that sends whisky aficionados on the hunt for missing cases. "Over the span of more than two decades, 25 cases of Canadian Club Whisky were hidden around the world as part of the brands extremely popular Hide A Case adventure," says Michael Cockram, senior director, Canadian Club. "With several cases still hidden, CC is challenging adventure-lovers to join the hunt. We're bringing back this exciting campaign by inviting legal purchase age consumers to join the search for one of the undiscovered cases, this time with a chance at winning $100,000."
You can register at www.hideacase.com to win one of eight spots on the expedition. Starting May 17, the website will feature the first of six weekly challenges where participants can try to figure out clues to win points to get through round one. Those who receive 50 or more points move on to round two where they will post a video online illustrating why they should join the CC Hide A Case expedition. In July, the top 30 videos will be put before a panel of judges and an online vote to help narrow the playing field down to four Canadians and four Americans. In April 2011, these eight participants will head off to parts unknown and will compete against each other in a series of scavenger hunt and trivia challenges designed to uncover find a hidden case of Canadian Club Whisky and win the $100,000 prize. Canadian adventurer Kevin Brauch, TV's Thirsty Traveler and floor reporter for Iron Chef America, will lead the adventure.
To celebrate its 150th anniversary, 
Tornadoes Strike Oklahoma
Dozens Killed in Oklahoma Tornado; Death Toll to Rise
Justin Bieber BOOED While Accepting Award
Justin Bieber Booed, Gets Standing Ovation at Billboard Music Awards
2013 Billboard Music Awards Best and Worst Dressed
15 Incredible Cat Photobombs
Watch: Kansas Meteorologist Seeks Shelter From Tornado
Two Pilots Fired After Brazilian Pop Star Takes Captain's Seat Mid-Flight
PHOTOS:Eva Longoria's Almost Wardrobe Malfunction At Cannes
Oldest Water on Earth Found Deep Underground
2013 Billboard Music Awards: All the Winners!
PHOTOS: Tornadoes Wreak Havoc On Central U.S.
Selena Gomez Leaving Justin Bieber's House: Booty Call Rumors Swirl
Walmart Workers Pessimistic About The Company's Future
Student Expelled, Charged With Felonies For Same-Sex Relationship
South American 'Crazy' Ants Are a Threat in Southern US
Police END Search For Susan Powell
PHOTO: LARGEST Python Ever Caught In Florida!
Top White House Staffers Were Briefed On IRS Investigation's Conclusions, Didn't Tell Obama
PORK BELLY: OJ Can't Get Enough Beans
Guess Who?
LOOK: Dolphins Make Rare Underwater Find
OUCH: Singer Jumps, Lands On Fan's Neck
Stefon Marries Anderson Cooper In Final Show
PHOTOS: Stars Shine On The 2013 Billboard Music Awards Red Carpet
PHOTOS: Miley Cyrus Decides To Wear Pants To The 2013 Billboard Music Awards
'Undercover Angel' Singer Dies At 72
Mom Thought Family Was Being Stalked By 'Demonic Presences': Cops
Kristen Stewart, Robert Pattinson Reportedly Split
Radio Host Makes Shocking Claim About Shooting Hillary Clinton
Suspected PayPal Hackers Seek Deal To Stay Out Of Prison
Winning Powerball Numbers