Apparently Barbie (yes the Mattel doll) chooses endorsements like other celebrities (pseudo celebrity? 10 year old girl icon?). Currently she is supporting Bulgari's support of Save the Children International's "Rewrite the Future" campaign to fund education efforts for children in poverty stricken areas of the world.

In addition to a 1 million euro donation to the Rewrite the Future campaign, Bulgari has created a line of 11 jewelry pieces and 7 timepieces whose sales will help fund their dedication of 10 million euros to Save the Children by the end of 2009. One of the jewelry pieces is a signed silver Bulgari ring with a Save the Children inscription engraved inside the band. The ring will retail for $555. Barbie is modeling the ring - though I don't think you can get that particular size at your local Bulgari boutique.

As a guy I've never played with Barbie dolls, but it looks like she got a bit of a makeover for this Bulgari marketing image as one of the celebrities the endorse the campaign. Or maybe her hair looks like that right out of the box? You can see Barbie showing off her Bulgari ring, which might be one of the most expensive Barbie accessories available. Other celebrities (I am not really sold on the fact that Barbie is a celebrity at all, more like a piece of pop culture) that support the Bulgari Save the Children Rewrite the Future campaign so far include: Julianne Moore, Benicio Del Toro, Ben Stiller, Sally Field, Sting, Willem Dafoe, Rosario Fiorello, Gabriele Muccino, Jason Lewis, Andy Garcia, Valeria Golino, Isabella Rossellini and Debra Messing.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Annie Leibovitz is shooting Disney's new ads for the company's Year of a Million Dreams campaign. The ads are far more like high fashion than mass market, despite the use of well known Disney characters. Instead of opting for cartoons, Annie has turned her famous lens onto celebrities that are dressed in character - as Disney stars. Scarlett Johanssen, accessorized with a $325,000 Harry Winston Tiara and Steuben custom glass slippers, stars as Cinderella and David Beckham plays Sleeping Beauty's dragon-slaying Prince Charming. Only a few shots have been done so far, but 10 or 12 (including Peter Pan and the Little Mermaid) are in development. The photos will run as a series in magazines including Vogue, Vanity Fair, W, GQ, Conde Nast Traveller, Cookie and The New Yorker. And, with luck, they'll be available as prints, too.