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Julianne Moore Newest Bulgari Brand Ambassador

Filed under: Jewelry, Timepieces / Watches

In what is actually a highly anticipated ad campaign, Julianne Moore will soon debut as Bulgari's new leading lady. The popular Hollywood actress will be working closely with the well-known watch and jewelry brand (who actually produce quite a few other times as well) in a variety of planned advertising campaigns. The first of which will be the "Eccentric Charisma" campaign where Moore models nude or otherwise promoting the Bulgari Serpenti line among others. One series of images has the actress wearing an 115 carats of Colombian emeralds. These are in the form of a pair of earrings (that look like that have the power to pull ear lobes to the floor) See images of the earrings as well as a teaser video to the campaign here.

The award winning actress will likely help stimulate the brand that is need of such vitalization. As for me, I don't know what Moore is promoting for Bulgari in the above image, but strangely I want one... One of the new collections that Moore will be modeling are the Bulgari Serpenti collection items that I previously discussed here. The Serpenti collection is themed on snakes and scales. Adding an a degree of Egyptian exoticism to the watch, jewelry, and other accessory items. Bulgari touts the new collection as a return to the design aesthetic that made the brand famous to begin with. Plus, the connection with leading beautiful women of the world (such as the always charming and attractive Julianne Moore - the image here reminds me of Boogie Nights, I wonder why...) is a strong tactic in reaffirming the Bulgari brand as a beautiful brand, instead of just an opulent or trendy brand that has become more Bulgari's image as of late. Look for the "Eccentric Charisma" ads to appear beginning in February 2010.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Tags: ad, ambassador, bulgari, bvlgari, campaign, Julianne Moore, JulianneMoore

Tag Heuer Ambiguously Finalizes Position On Relationship With Tiger Woods

by Ariel Adams (RSS feed) —

Filed under: Timepieces / Watches

"The relationship between the leader in prestigious sports watches and chronographs since 1860 and golf virtuoso Tiger Woods has always been extremely professional and productive," was part of a statement directly from Tag Heuer recently on its relationship (since 2002) with troubled sports star Tiger Woods. I believe that a follow up to this story was necessary because Tag Heuer has been flipping around a bit. Post extra-marital scandal statements from the popular watch brand Tag Heuer confirmed its commitment to its promotional relationship with Tiger Woods. Within a day or two the brand reviewed the current state of Tag Heuer's public opinion as well as his intent to leave the world of professional golf for some indeterminable amount of time, and it looked as though they had a good excuse to release Mr. Woods from his "obligations." Thus, Tag Heuer then reported that it was strongly reconsidering its relationship with Tiger Woods, and reports indicated that they felt Mr. Woods was going to be too much of a liability to the brand image, with not enough future value given his leave of absence from the public eye.

All of a sudden Tag Heuer seems to have come to their senses and realized that despite the scandal, no matter how minor or major it is, Tag Heuer is still a very valuable personality and image for the brand. In what I hope is their final position, they indicate that they will temporarily scale down Tiger's involvement or image in current advertisements, but still retain him in select ad campaigns. Don't expect to see too many more Tag Heuer "Watch are you made of?" campaigns with Wood's face attached to the ad - because the public has an answer to what Wood's is made out of. Plus, Tiger's future as the face of Tag Heuer will of course depend on if and when he returns to professional golf (which he likely will). Part of Tag Heuer's reluctance to drop Woods all together might have something to do with Tiger being titled PGA Tour player of the year. I promise that this will be the last time this story is mentioned - no matter how many times Tag Heuer seems to change its mind. Several of Tiger Wood's other sponsors have dropped him altogether, while a few like Tag Heuer are committed to the international star, but will limit his presence in ads for the foreseeable future.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Tags: ad, campaign, relationship, sponsor, Tag Heuer, TagHeuer, Tiger Woods, TigerWoods

Barbie Gets A Bulgari Makeover And Endorses Save The Children Charity

by Ariel Adams (RSS feed) —

Filed under: Jewelry, Timepieces / Watches, Charity

Apparently Barbie (yes the Mattel doll) chooses endorsements like other celebrities (pseudo celebrity? 10 year old girl icon?). Currently she is supporting Bulgari's support of Save the Children International's "Rewrite the Future" campaign to fund education efforts for children in poverty stricken areas of the world.

In addition to a 1 million euro donation to the Rewrite the Future campaign, Bulgari has created a line of 11 jewelry pieces and 7 timepieces whose sales will help fund their dedication of 10 million euros to Save the Children by the end of 2009. One of the jewelry pieces is a signed silver Bulgari ring with a Save the Children inscription engraved inside the band. The ring will retail for $555. Barbie is modeling the ring - though I don't think you can get that particular size at your local Bulgari boutique.

As a guy I've never played with Barbie dolls, but it looks like she got a bit of a makeover for this Bulgari marketing image as one of the celebrities the endorse the campaign. Or maybe her hair looks like that right out of the box? You can see Barbie showing off her Bulgari ring, which might be one of the most expensive Barbie accessories available. Other celebrities (I am not really sold on the fact that Barbie is a celebrity at all, more like a piece of pop culture) that support the Bulgari Save the Children Rewrite the Future campaign so far include: Julianne Moore, Benicio Del Toro, Ben Stiller, Sally Field, Sting, Willem Dafoe, Rosario Fiorello, Gabriele Muccino, Jason Lewis, Andy Garcia, Valeria Golino, Isabella Rossellini and Debra Messing.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Gallery: Bulgari Save the Children Ring

Tags: barbie, bulgari, campaign, charity, rewrite the future, RewriteTheFuture, save the children, SaveTheChildren

Annie Leibovitz Does Disney

by Nicole Weston (RSS feed) —

Filed under: Art

Annie Leibovitz is shooting Disney's new ads for the company's Year of a Million Dreams campaign. The ads are far more like high fashion than mass market, despite the use of well known Disney characters. Instead of opting for cartoons, Annie has turned her famous lens onto celebrities that are dressed in character - as Disney stars. Scarlett Johanssen, accessorized with a $325,000 Harry Winston Tiara and Steuben custom glass slippers, stars as Cinderella and David Beckham plays Sleeping Beauty's dragon-slaying Prince Charming. Only a few shots have been done so far, but 10 or 12 (including Peter Pan and the Little Mermaid) are in development. The photos will run as a series in magazines including Vogue, Vanity Fair, W, GQ, Conde Nast Traveller, Cookie and The New Yorker. And, with luck, they'll be available as prints, too.

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Tags: Annie Leibovitz, AnnieLeibovitz, art, campaign, celebrities, disney, fantasy

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