callaway golf

Lamborghini and Callaway Golf Drive a New Generation of Carbon Fiber

Filed under: Luxury Cars & Autos, Sports

You might not think there would'd be much crossover between cars and golf clubs. But you'd be wrong. Aside from golf carts on the one hand and using golf club bags as the standard American measurement for a car's trunk capacity, two of the biggest names in performance in their respective fields have come together to develop new construction methods.

The partnership between Lamborghini and Callaway Golf was announced in Paris, where the former unveiled its vision for the future in the form of the Sesto Elemento concept. While researching construction materials together at the University of Washington, the two companies found each other mutually interested in developing a new breed of lightweight, high-strength material.

The result is called Forged Composite, which they've found to be at once stronger, cheaper and more versatile than conventional carbon fiber. We've seen what Lamborghini has in mind for the material. Callaway Golf, meanwhile, plans within the year on phasing in Forged Composite drivers, which they expect will net an 8-yard longer drive than the market-leading titanium drivers which they'll replace.

Tags: callaway, callaway golf, carbon fiber, carbon fibre, forged composite, golf, golf clubs, lamborghini

Callaway Fusion FT-iQ Golf Club

by Deidre Woollard (RSS feed) —

Filed under: Sports

Callaway 's latest driver, the Fusion FT-iQ isn't the prettiest golf club I've ever seen but company promises that it is their longest, straightest driver ever. The squared-off club promises increased ball speed. The titanium face is thickest in the center and thins out on the side while a lightweight composite body gives the club a low center of gravity. It sell for $499 to $529 and will be available as of November 15. The Callaway website has video of pro golfers including Rocco Mediate and Ernie Els testing out the club.

[via Polite Applause]

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Tags: callaway golf, CallawayGolf, golf, golf club