Cadillac's new advertising agency has apparently decided that the CTS-V will be the focus of its initial marketing efforts for General Motors' premium brand and started off by going back to the Nurburgring to kick things off. Prior to the launching the second generation CTS-V two years ago, Cadillac engineers set the fastest time ever for a production sedan, lapping the legendary, 13-mile long German track in seven minutes 59 seconds.
Race driver and photographer Jeff Zwart directed the new spot which ends with Cadillac's new/old tag-line, "The New Standard of the World." A century ago after founder Henry Leland debut a number of engineering innovations, Cadillac became known as the standard of the world, a line that eventually faded into obscurity as Cadillac was overtaken by competitors from Germany and then Japan. Expect to see more Cadillac marketing and promotional events featuring the CTS-V in sedan, coupe and wagon in the coming months until the brand is ready to debut the new smaller ATS and flagship XTS sometime next year. The ad and a behind the scenes video can be seen after the jump.
Gallery: Review: 2010 Cadillac CTS-V
Photos Copyright ©2010 Sam Abuelsamid / Max Abuelsamid / Weblogs, Inc.