Cadillac Named Customer Service Champ
Filed under: Luxury Cars & Autos
Cadillac was named best automotive brand for customer service by J.D. Power and Associates, rising from the number-two spot it occupied last year.The honor comes after the research firm measured five key customer touch points: people, presentation, process, product and price. According to GM, Cadillac's improving customer service scores are due, in part, to sales associates training with Ritz-Carlton service consultants. Cadillac partnered last year with the luxury hotelier on its first series of training programs, called "Defining Moments" aimed at elevating the customer experience.
Five luxury automobile brands were in the top 40 brands ranked by J.D. Power and Associates in its annual Customer Service Champions report.

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