cadbury

Cadbury Heiress Vows To Start Her Own Brand

Not everyone in England was a fan of Kraft's takeover of England's Cadbury's brand but one woman has the means to do something about it. The Daily Mail reports that Felicity Loudon, the great-great-granddaughter of John Cadbury, who founded the business in 1824, is planning to launch her own chocolate company. Loudon, who runs an interior design firm, is planning to sell Pusey House, the home she and her husband, a former merchant banker own near Faringdon, Oxfordshire. The Grade II listed Georgian property is being sold for £27 million. The desire to run her own chocolate brand isn't the only reason for the sale, the pair were looking to downsize. Many are concerned that the Kraft takeover could lead to many of Cadbury's iconic products being discontinued or changes to the historic milk-rich recipe that give Cadbury's its distinctive taste.

Tags: cadbury, felcity loudon, kraft, pusey house

Gilded £1000 Wispa Gold is the World's Most Expensive Chocolate Bar

by Noah Joseph (RSS feed) —

Filed under: Dining, Charity

People can be very attached to their favorite childhood candy bar, so it should come as no great surprise that a public campaign to get Cadbury to put the Wispa Gold back on the shelves got what they wanted. But while the average store-bought example will sell for a modest 55 pence in the UK, the confectionary company has created one very special example to commemorate the brand's relaunch.

Initially launched in 1995 as an alternative to competitor Nestle's Aero bar, the Wispa bred several varieties, including the caramel-filled Wispa Gold, the Wispa Mint, caramel and biscuit Wispa Bite and the coffee-flavored Wispaccino. But when Cadbury relaunched the Dairy Milk in 2003, the similar Wispa was discontinued. Now back by popular demand, Cadbury crafted on special edition, covered in gold leaf, was delivered by gold-record singer Tony Hadley to the Selfridges department store in London where it is being displayed in the jewelry department as a promotion. After that, it will be put on sale to benefit the UK Lowe Syndrome Trust for a whopping £961.48, the exact value if the chocolate bar were actually a real gold bar, making this the most expensive candy bar ever made.

[Source: Telegraph]

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