It used to be that for the most part, even though Accutron was owned by Bulova
, it was a separate watch brand. Under Japanese ownership by Citizen, you are seeing "Bulova Accutron" on watch dials now - which is a bit confusing in my opinion. Can't they just choose one name? In Japan, they seem to have a custom of branding, and then sub-branding. This is exhibited on many of their products, but to Americans, the redundant nomenclature is a bit confusing. Aside from that we are presented with a handsome watch that won't break the bank. This is the new Kirkwood dive style watch (not to be confused with "Kirkland," which would make it a Costco watch!).
The watch continues the new trend of porthole open dials for Bulova. You can see this at 12 o'clock, where you see a decorated view of the Swiss automatic Sellita SW 200 movement (same at ETA 2824-2). The case is in steel (with rose gold ion plating treatment) and is 44mm wide. There is also a normal steel version available with a blue, black or silver colored dial (as opposed to the pictured brown). It has a handsomely made rotating diver's bezel and 100 meters of water resistance. I like the large lume filled applied hour markers and the wave patterned dial.
The strap is not rubber, but fancy plastic (polyurethane). I'd have to check that out to see what it feels like. Lugs on the case look really long as well. In addition to the strap, there is a metal bracelet option available. Watch case crystal is sapphire. Not too sure about price - should be in the $1,000 - $1,300 range, and the full line should be available for the holiday season.
Ariel Adams publishes the luxury watch review