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Luxist Review: TwinLuxe Luxury Shaving For Men

Filed under: Men's Style

I remember when I was about 16 years old and I got a package in the mail from Gillette. It was a shaving razor, a few blades, and a can of Gillette shaving cream. I never asked for the kit. The clever marketing move done by Gillette gets men to use their products at a young age. Gillette taught me the "supermarket" approach to shaving, but I didn't learn what a "good shave" was until years later. The truth is that most men these days aren't familiar with the "art of shaving" (which is coincidentally the name a retail chain).

The modern gentlemen is expected to have knowledge in a number of areas, but topics concerning traditional forms of men's grooming are becoming lost. It is a shame, because the "supermarket" shaving experience doesn't even come close to what a proper shave can offer.

While not alone in this pursuit, new brand TwinLuxe is trying to get the "message" out there to men that a 'good shave' is a luxurious experience. In a sense it certainly is. A good shave is a process that requires good tools and a little bit of skill. Those wanting the modern convenience of a safety razor can forgot the straight razor experience, and still enjoy much of what a traditional shave has to offer. TwinLuxe intends to cater to the discerning individual by offering a high-end (according to TwinLuxe, they offer the most expensive regular production shave set currently on the market) shaving kit and accompanying men's skin products - each specially formulated by TwinLuxe.

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