british fashion awards

The Fashion Statement: British Fashion Awards

Filed under: Apparel, The Fashion Statement

All eyes were on the Savoy Hotel and Theatre in London this week, where the 2010 British Fashion Awards took place on Tuesday night. Here are the highlights:

Phoebe Philo (pictured above with Bianca Jagger) earned the British Designer of the Year award for her role as creative director of Celine. She is currently driving the industry with her understated take on minimalism.

The British Style award went to fashion's It girl Alexa Chung (pictured below with Bryan Ferry) for embodying the spirit of London and being and helping to establish London as a fashion capital. If you don't know who Chung is, you will. The New York Times in a story a few weeks ago called "The Making of Fashion's Latest 'It' Girl," called her the most famous person you've never heard of. She's a huge star in England -- the award was decided by public vote -- and a muse for fashion people. She's also highly revered in the blogosphere.

Victoria Beckham, who was nominated for the Designer Brand award, lost out to British handbag maker Mulberry. Jetting in from L.A., where she now lives, the spice girl said she was proud to be British and proud just to be nominated.

Tags: alexa chung, alexander mcqueen, british fashion awards, bryan ferry, burberry, fashion, lara stone, naomi campbell, phoebe philo