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Time Will Tell: New Breil Milano Watches with Bling

Filed under: Timepieces / Watches

breil milanoThe watch-word on watches is more is more. The new men's Manta watches from the venerable Italian company Breil Milano have the heft of your grandfather's pocket watch, but the look is vintage with contemporary accents. "We are known for designing watches that have a strong, bold personality," says Breil's owner, Marcello Binda who oversees the watch and jewelry creative team. For a sporty look, the Manta 1970 diver ($995) has a stainless steel case, a "turntable" rim and specific easy-to-read dials that measure seconds, minutes, and hourly intervals. The final touches are the addition of color and a heavy black rubber bracelet that adjusts easily to fit your wrist. If you like the look of this new chronograph, but prefer a stainless steel band, consider the Manta Time ($695), also Swiss-made and Italian-styled, but slightly more formal looking.

Women who desire star-attraction watches should consider one of Breil Milano's best and newest creations, a conspicuously large watch with a rim of diamonds and aquamarine stones plus all the bells and whistles of the men's chronograph. Manta Lady ($3,100) also has a feminine, cloud-blue croc strap and mother-of-pearl dials. If you are thinking of upsizing from your Rolex or Patek, this is the watch that announces a strong ego and a personal, confident, audacious style.

Ed Norton is the New Face of Breil Milano

Filed under: Timepieces / Watches


Actor Edward Norton is joining Charlize Theron as a face for Breil Milano. Norton will appear in the Breil Milano men's ad campaigns until 2010. WWD reports that he was photographed in Los Angeles by Jean-Baptiste Mondino, who also did Charlize's most recent Breil Milano ads. The ads will debut next month.

Charlize Theron Renews With Breil Milano

Filed under: Celebrity Shopping

Charlize Theron may not have gotten along too well with the Raymond Weil watch people but she seems to be doing just fine with Breil Milano. The leggy blonde actress has renewed her contract with Italian luxury brand signing up to appear in the company's advertising campaigns until 2011. She will appear in ads not just for watches and jewelry but for Breil Milano's forays into the luxury leather goods and eyewear markets. She has filmed a new campaign with photographer Jean-Baptiste Mondino in Los Angeles.

Breil Milano Opens New York Store

Filed under: Timepieces / Watches


Italian accessories company Breil Milano has opened a new flagship store at 148 Spring Street in Soho, New York City. The stores is one in a series of flagship stores which Breil Milano is opening luxury cities. It evolves from the new monobrand boutiques recently opened in Berlin (February 2008), Florence and Barcelona (April 2008) .

The New York store is located in a historical building but the boutique has a modern contemporary style which combines warm color tones with bronze and green tints. The entire left-hand wall is covered by original tiles by Dutch artist Edwin Vlassenroot who also sculpted lampshades in copper.A more private space has been created at the lower level where jewelry and watches are available to the public. The next stores are planned for Rome and Milan.

[via National Jeweler]

Charlize Theron Gives Watch Promoting Another Try

Filed under: Timepieces / Watches, Celebrity Shopping

After Academy Award-winning actress Charlize Theron's rather disastrous alliance with watch company Raymond Weil, I'm a bit surprised that the beauty signed herself up for another watch shilling gig (not to mention one that has a very similar sounding name to the last company she worked with) . Last time the poor girl got sued for breach of contract just for wearing another company's watch. Let's hope her new job as the face of Italian luxury brand Breil Milano goes more smoothly. Theron has been signed to a multi-year contract and the ad campaign is already out. She will star in all Breil Milano advertisements, including spots on television ,print media and outdoor advertisements in various the countries where the brand is marketed.

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