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Sir Richard Branson to Serve as an Air Asia Stewardess

Filed under: Wings, Charity, Men's Style, Wealth

It may not be what everyone would call a good time, but if your sense of adventure includes being served cocktails by one of the world's richest men dressed in a skirt, then head on over to Air Asia. Because in short order, they'll have none other than Sir Richard Branson serving as a stewardess aboard one of their flights.

The development resulted from a friendly bet between two Formula One team owners: Branson and his Virgin Racing team on one hand, and Tony Fernandes and his Lotus Racing team on the other. Both are newcomers to the sport, and both own their own airlines (Virgin Atlantic and Air Asia, respectively). So they made a little wager: whoever's team fared worse in this, their first season on the grid, would have to serve as a flight attendant – in drag – on the other's airline.

Having won the bet, Fernandes plans to place Branson on a long-haul flight from Kuala Lumpur, Malaysia, to London, England – a flight for which he'll be selling tickets to raise money for charity.

F1 Drivers Line Up for Virgin Galactic Space Flight

Filed under: Luxury Travel & Hotels, Wings



You'd figure that after winning grands prix and driving the fastest cars on the planet, an accomplished F1 driver would have had his fill of extreme Gs and rapid acceleration, but these are speed junkies, and they're always looking for a new adventure. That could be why two seasoned F1 pros are lining up, among the myriad celebrities and billionaires, to experience a low-orbit space flight with Sir Richard Branson's Virgin Galactic.

Sponsoring the winning Brawn GP car at this past weekend's race in Bahrain, Virgin Galactic announced their two latest recruits: Rubens Barrichello and Niki Lauda. Barrichello, who is second in the standings for the F1 world championship this year, has already paid the $200,000 for his ticket on one of Virgin's space flights, which Branson delivered in person at the race. Three-time world champion Niki Lauda, however, is planning to take it even further by undertaking training, at age 60, to pilot the Virgin spacecraft and take other paying tourists up into space. Lauda already owns his own airline and sometimes pilots the flights himself, but even for the driver who's been to hell and back, this should be a new adventure altogether.

Branson's Latest Place to Play: The Lodge at Verbier

Filed under: Luxury Travel & Hotels


For many skiing is one of the saving graces of winter, one of the few things that make the snow and cold worthwhile. This time of year a trip to the Swiss Alps for great skiing, great food, and great comfort sounds like such a treat -- and it really will be if you're headed to Sir Richard Branson's latest resort getaway: The Lodge, Verbier.

The most expensive chalet in the Alps, it just opened last month. According to this review it's quite the haven of luxury and class, as well it should be considering costs will run you about £36,250/week.

The name's Branson, Richard Branson

Filed under: Estates, Luxury Travel & Hotels, Events, Celebrity Shopping

British entrepreneur Sir Richard Branson is about to step into a new role: acting.

Expanding the Branson empire from his Virgin brands (Virgin Atlantic, Virgin Mobile, Virgin Records), Sir Richard will make a cameo appearance in the upcoming Bond movie, Casino Royale. Casino Royale will star the new Bond, Daniel Craig. Of course, Sir Richard will not be the only cameo actor in the film. According to reports, Branson will be accompanied by his 19-year-old son, Sam.  Just in case you are worried about his acting abilities, keep in mind that this is not Branson's first appearance on the big screen. Sir Richard and Sam have both appeared in the film Superman Returns.

According to Branson, the film's producer Barbara Broccoli contacted him to see if he would be interested in appearing during a scene at the Miami Airport. Of course, the Branson boys won't be cameo-ing next to just any airline -- they'll only appear with Branson's own Virgin Atlantic. Talk about product placement!


Wales Property May Set Record

Filed under: Estates

Could this estate in Wales be the year's priciest sale? The  £2.5 million Neuadd estate, in New Quay, Ceredigion comes with 30 acres that include ten holiday cottages. The estate, which has been reduced from the original £3 million is being sold by Malcolm and Karina Headley, who bought the estate 30 years ago and are selling it themselves. According to icWales, Richard Branson is said to be looking for property in the area.The farm house that is the main house is a lovely four bedroom but it might not be fancy enough for Sir Richard.

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