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Martial Arts Star Donnie Yen Chosen As Jacob & Co. Ambassador
Filed under: Timepieces / Watches
Bling-heavy watch brand Jacob & Co. is definitely going after the Chinese market with their new choice of brand ambassador. The company has chosen martial arts star Donnie Yen to represent the brand in China. While Yen isn't familiar to many here in the U.S., he is popular in China as a star and director of many action films.Yen, shown at right with Jacob Arabo, is wearing a newly designed, limited-edition Five Time Zone collection timepiece with the Chinese character Tan. The watch face is covered in pave diamonds with a red map of China. "Our collaboration with Donnie Yen highlights the creative spirit that has become synonymous with Jacob & Co," says Arabo. "Donnie Yen embodies the style and spirit of the Jacob & Co lifestyle."
[via Luxury Daily]
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