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Tory Burch Opens Flagship Boutique on New Bond Street in London

Filed under: Apparel, Celebrity Shopping

Tory Burch Opens Flagship Boutique on New Bond Street in London

Fashion house Tory Burch has opened a new boutique on New Bond Street in London.

The 4200-square-foot London flagship is located at 149 New Bond Street. The boutique resides in a 19th Century townhouse, and the interior has a corresponding residential feel. The first floor features company signatures like moss green floors, gold leaf mirrors, plum snow leopard curtains and orange lacquer details. It also includes unique residential elements like Imari vases, a regency shell chair and a George II claw foot side table.

The space has interesting structural details throughout, including a tented ceiling with a skylight. The second floor includes a living room for VIPs and special events as well as a library to relax in or to feature special collections. There are additional residential pieces upstairs including a knole sofa, raffia rug and plum and ivory diamond upholstery-all elements meant to make the customer feel at home.

Piaget Finds A Spot On Bond Street With New Boutique Store

Filed under: Jewelry, Timepieces / Watches, Luxury Shopping

Piaget luxury watches and jewelry finds a new home for one of its uncommon boutique stores on Bond Street in London. "Go to luxury shopping streets" around the world are filling up with not just watch stores, but brand boutique watch stores (as opposed to multi-brand stores). Richemont Group, who is the parent company of Piaget, is responsible for the majority of these locations in what can be seen as part of a new marketing and sales strategy. For consumers, it helps showcase the brands as a destination versus just one product out of many in a store.

The Piaget boutique on Bond street for example is able to tell the whole story of the brand's current collection - which ranges from sophisticated to sporty men's pieces, as well as extremely artistic high-end jewelry watches for women. From a distribution perspective, such boutiques serve another potential purpose. As Richemont gears up more brands for online sales, boutique stores double as fulfillment centers for shipping product. This way, Piaget has a local distribution center for online sales made in the UK. This would not be possible or as simple with the traditional model that includes selling product to independent third-party retailers. As far as I know, Piaget is not yet a brand that is available for sale online, but given the direction sister Richemont brands are taking - it could very well be a reality sooner than later.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Chanel Agrees To Record Amount For Retail Space On Bond Street

Filed under: Apparel, Jewelry, Timepieces / Watches

The Financial Times recently reported that Chanel broke records in securing a 25 year lease for retail space and a building on London's famous Bond Street. A popular location for luxury retail, the record price seems to defy angst that the luxury industry is quite painfully hurting. While that is true, the negative effect hasn't been the same for all brands. Chanel's popularity has been high, as well as the sales of its signature J12 watches, and other luxury goods.

Located in London's West End, the new retail space is due to be a flagship store for the luxury brand. While I am not clear on all the facts, it appears as though Chanel paid 4 million British Pounds in cast to rent the store, along with possible other costs as well. Not only is the amount incredible, but the price given the size of the property is also outstanding. The space was previously occupied by Nicole Fahri - which was apparently paid millions by the landlord to surrender their lease so that Chanel could take over.

Ariel Adams publishes the luxury watch reviews site aBlogtoRead.com.

Hermes Buys Asprey's Bond Street Store

Luxury jewelry and accessories brand Asprey commands an enviable corner of Bond Street in London and now it looks like that property will have a new name over the door. The Observer reports that Hermès will buy the building and may buy the entire Asprey business. Hermès will purchase the building from Quinlan Private run by Derek Quinlan. Reportedly Hermès beat Chanel to the store.

In a challenging luxury market, Hermès has continued to shine posting profits at a time when most other brands are wrestling with deep losses. The same can't be said for Asprey which has struggled recently and had two consecutive loss-making years with sales dropping from £17 million to £13 million. For the most part Hermès hasn't been in the acquisitions business, choosing to expand modestly and focus on their strengths but Asprey does have the kind of history and tradition that might appeal to Hermès.

The Observer speculates that the sale might provide a much-needed cash infusion for Derek Quinlan, whose portfolio has taken a deep in the past year or so. He is divesting himself of a lot of his property portfolio and has moved to Switzerland. The Asprey store sale could bring him as much as £25 million.

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