BMW Catching up to Lexus in Luxury Car Sales
Filed under: Luxury Cars & Autos
Only a decade or so ago, it would have been unfathomable for a Japanese automaker to come even close to outselling the established German marques in the luxury automobile market. But it's a new millennium, and today Lexus sits at the top of the hill. However Toyota's premium division shouldn't get too comfortable in that position, as BMW's sales trends indicate that the Bavarian automaker could surpass its Japanese rival and take the top spot yet again.
Sales have been down across the market, so the real winner here will be the one that has lost the least, not gained the most. While Lexus has seen its sales decline by a whopping 40% recently, BMW's have dropped a comparably low 28%. The trend has placed BMW within spitting distance of Lexus, with less than 2300 units separating the two. So while it may not be a done deal yet, it could be in the very near future.
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