Sometimes things that qualify as a luxury item are big and obvious; they are encrusted with diamonds, have a well known name and an expensive price tag. Other times luxury can be defined as something small that you do for yourself or a friend. A small Portland, Oregon bakery
called St. Cupcake
falls into this category of small personal luxuries.
This local bakery has started an online delivery service for their incredibly popular cupcakes. The luxury for the consumer lies both in the incredible wide range of flavor choices and in the fact that you can have home baked taste delivered to your door without lifting a finger. The inspiration for the mail order cupcake business came to owner Jami Curl after customers themselves mentioned trying to ship her delicious baked goodies to friends to taste. Jami thought that "we could develop some packaging and a technique that would allow us to ship the cupcakes so they arrive on the recipient's door step fresh and perfect."
Hence the wonderful and unique online cupcake builder
was born. Customers can choose their cake flavors, their icings and their sprinkle colors creating a truly bespoke cupcake. Often this allows for even greater freedom as customers have come up with unique combinations never anticipated by the owners and not sold in the bakery. The cupcakes come in three possible package combinations of 3, 6 or 12 cupcakes. Flavors of cupcakes include the basic vanilla and chocolate as well as more esoteric flavors such as pumpkin spice, carrot and vanilla toffee. A true west coast shop there are even vegan selections for those with dietary restrictions. The buttercream frosting selections include unusual flavors such as mint and fudge while the sprinkle choices vary from standard jimmies to rainbow nonpareil and toasted coconut. It seems that the shopping ends up being as much fun as the receiving.
The cupcakes arrive in an adorable kit with an icing wand and decorating tips. A perfect gift idea for a birthday or even to send to your own family when you are too busy to make home made treats for your children. A simple little luxury ranging in price from $10.00 for three cupcakes to $35.00 for a package of twelve.