billy reid

Levi's Workwear by Billy Reid

The Levi's denim brand is partnering with men's fashion designer Billy Reid to unveil a limited-edition, high-end collection this fall. Levi's Workwear by Billy Reid will be shown off at the Bloomingdale's store at 59th Street and Lexington Avenue in New York City, along with Reid's boutique in lower Manhattan as part of the Fashion's Night Out activities on September 10. The full collection will be available for purchase at select Bloomingdale's stores and all six Billy Reid store locations and online. This is the third year that Levi's has teamed with the winner of GQ's "Best New Menswear Designers in America" project to create a special collection.

The Levi's Workwear by Billy Reid collection updates working man's gear with fashion forward details. The line includes ten pieces: a canvas "apron" tool bag, a re-tooled 501 jean, a pair of sweatshirts, a red T-shirt, a denim shirt, a twill hunting coat, an oxford shirt, a 505 work pant and the heavy wool black trucker jacket shown above. The cotton jersey, crewneck pieces feature the Calabama graphic, a play on the mingling of aesthetics between the Levi's California-based headquarters and Alabama, the state Reid calls home. Prices range from $45 for a Calabama cotton crew t-shirt to $295 for the heavy twill Hunting Coat with detachable apron.

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Billy Reid Spring 2006

by Matthew Collins (RSS feed) —

Filed under: Apparel

For a southern gentleman, certain aspects of modern fashion are no-no's. For example, a true southern gentleman should never wear Versace. It's just not done. Among the designers that call the south home is Billy Reid. With stores in Dallas, Houston, and Florence, Alabama, Billy creates designs that are on the cutting edge of fashion, but yet retain a certain dignity required of old guard southern gentlemen. His "broken-in luxury" is a far cry from the sleek racks of Armani and Gucci, but have a great feel and timelessness that transcends Haute Couture. His stores feature beadboard walls and wide pine plank floors, but don't let the down home style fool you, the shelves are filled with handmade shoes and cashmere sweaters. His 2006 spring collection is filled with hand made classics that go easily from cotillion to Cumberland island. The south may not appeal to certain segments of the jet set, but we have our own set of fashion rules and our own designers that keep us on the fashion straight and narrow.

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