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Photo Tour: Bijan, Rodeo Drive, Beverly Hills

Filed under: Apparel, Luxury Cars & Autos, Men's Style


The announcement of the new Bijan custom Rolls-Royce was the perfect excuse to visit the Bijan boutique on Rodeo Drive in Beverly Hills. The designer, known for his love of bright yellow and for providing custom clothing for presidents, sports stars, celebrities and royalty around the world, has created a line of Limited Edition Phantom models bearing Bijan's signature design and costing more than $1 million each. There will be just 30 of these cars made. The Bijan boutique was decked out for the launch of the car and Bijan's own yellow Rolls-Royce was parked outside. The designer is a collector of exotic yellow cars. The first Bijan Rolls-Royces will be presented next spring.

I couldn't resist taking some pictures of this store which is replete with amazing details like the Bijan fragrance chandelier above. The store is a unique mixture of extravagant, abundant over-the-top luxury with an incredibly fussy attention to detail. Let's take a tour.


Bijan, The Most Expensive Store in The World!

Filed under: Apparel, Cosmetics and Fragrance

Located at 420 Rodeo Dr. in Beverly Hills sits The House Of Bijan boutique, the most expensive store in the world. After researching this "fact" it appears to remain unchallenged and accepted, apparently no other stores are vying for the title. From the outside the Bijan boutique is exquisite yet slightly uninviting. The names of some of Mr. Bijan's well-known clients are engraved on the front window of the boutique and an appointment is the only way to gain access into this exclusive world, where a pair of socks will cost you $50. A suit, $50,000. In 1981, Bijan created the first perfume for men, the 6 oz. bottle is now priced at $3,000. The Bijan perfume bottle is a featured exhibit at the Smithsonian! Mr. Bijan's exclusive designs now include suits, shirts, ties, shoes, scarves, jewelry, and watches, briefcases, luggage and, of course, fragrances.


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