Endless self-promoter Kanye West -- who proves he has a sense of humor about himself after all -- spoofs his persona in a new line of Absolut ads. The first time I saw the print ad (which looked like, but didn't have the Absolut references, what you see here), I didn't get it at all, and I had no idea what was being advertised. A little research showed me the light. I can't show you much here, since you need to be 21 to get into these sites. Log on and check them out for yourself. And don't lie about your age -- it's bad karma.

About six months ago Deidre noted that Dr. Dre announced a new beverage venture. And just a few days ago the official announcement was made that it's come to fruition. Dr. Dre's cognac and vodka brands will hit liquor stores in the next 60 days, according to celebrity liquor marketer Drinks America Holdings Ltd. The products are the fruits of a joint venture between Wilton, Conn.-based Drinks America and Dr. Dre's Interscope Geffen A&M Records label. The marketing for the beverages will be tied in with the release of Dr. Dre's long-awaited "Detox" album. In late July, Dr. Dre told USA Today that the album would be out in "November or December." Aftermath Congac will come out first, followed by an 80-proof flavored and unflavored sparkling vodka.

[Via The Washington Post via Reuters/Billboard]

Sub-Zero recently announced an overhaul of its line of built-in models, to be available this fall. What's especially interesting and appealing is that all the air in the line's models will be "scrubbed" by a purification system an average of once every 20 minutes to eliminate odors, viruses and bacteria that can lead to hastened ripening and, ultimately, spoilage. Additionally, the products offer something Sub-Zero states no refrigerator ever has -- a water filter that reduces viruses and bacteria, in theory reducing contaminants while keeping water and ice tasting fresh.

Other new features: brighter lighting, crisper drawers that have an improved glide system, an easy-to-use digital control panel and adjustable door shelves that can be moved in one-inch increments. The exterior can be customized, too, using one of these options:

• Flush Inset: Flush with surrounding cabinetry. Has a smaller profile and facilitates inset installation. Available in Classic Stainless, Platinum Stainless or Carbon Stainless Steel panels, or can be fitted with custom panels.
• Stainless Steel: Finished in Classic Stainless Steel, ready out-of-the-box. Works with any commercial-style kitchen. Redesigned with a new ventilation grille.
• Framed: Consumer may slide a custom cabinetry panel into an existing frame so that the door better matches the kitchen. Has a new extruded handle and redesigned louvered grilles.
• Overlay: Consumer may incorporate cabinet panels and custom handles into the doors and grille.

I have a Sub-Zero integrated model (similar to the model in the photo, a current Sub-Zero product) with an overlay that blends in so well that when the real estate agent was showing me the kitchen, I had to ask her where the refrigerator was. But buyer beware -- a Sub-Zero costs quite a lot, and definitely delivers on its promises, but can be expensive to repair. I learned this the hard way last year when my motor burned out because I hadn't "serviced" the system. Who knew a refrigerator required a yearly tune-up? It seems I have the Mercedes of refrigerators -- lovely to look at, performs like a dream, but even a simple oil change can set you back $300 (or, in my case, $1,000 for a new motor and yearly servicing).

Those who buy Sub-Zero appliances likely can afford any repair work on them, but why waste money? If you get one of these new models, be sure to ask the sales rep about yearly service.

When you think of environments where you might find an outrageously expensive drink a western theme with beef brisket and bull-riding probably doesn't come to mind. But then all kinds of strange things happen in New York, and the restaurant located in Rockefeller Center called Johnny Utah's is no exception. That expensive drink is a $51 margarita called the Vault, and it's made with Herradura Suprema tequila, grilled lime juice, and agave syrup. Seems pretty simple, but then usually simple is best.