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bernie ecclestone

'American Idol's' Simon Cowell and Simon Fuller Moving on to Formula 1?

Filed under: Sports

Simon Cowell at Red Bull Racing

Between the two of them, Simon Cowell and Simon Fuller have no shortage of successes to claim their own. Many of those accomplishments revolve around reality television programs like "American Idol," "X Factor," "So You Think You Can Dance?" and "America's Got Talent." Bernie Ecclestone apparently thinks quite highly of their show business acumen, and is now reportedly recruiting their talents to bring an added dose of showmanship to Formula One racing.

One idea Cowell and Fuller have reportedly put forward to the billionaire F1 chief is to cut the three-day grand prix weekend to two, and to replace the customary Friday practice sessions with a second preview race.

Cowell is a known racing fan and automotive enthusiast, while Fuller has been actively involved in the sport previously. The producer/promoter headed up the Honda F1 Team's branding initiative several years ago, and recently signed former world champion Lewis Hamilton to his talent agency alongside the likes of David Beckham, Sir Michael Caine and Jennifer Lopez.

Bernie Ecclestone Capitalizes on Mugging with Hublot Ad

Filed under: Timepieces / Watches, Crimes and Misdemeanors

Late last month Formula One chief Bernie Ecclestone and his girlfriend were robbed outside his offices in London. The thieves reportedly punched and kicked Ecclestone and made off with some $300,000 in jewelry – including a special-edition Hublot wristwatch – leaving the octogenarian bruised and battered.

Never one to shy away from controversy or turn away an opportunity, however, Ecclestone has appeared in an ad for Swiss watchmaker Hublot bringing further attention to the incident.

The ad for the official Formula One timekeeper features a photo of Ecclestone's bruised face, accompanied by the quote "See what people will do for a Hublot". It is set to run this week in both the Financial Times and the International Herald-Tribune.

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