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BRM V12-T-44 Abarth Chronograph

Filed under: Timepieces / Watches, Luxury Cars & Autos



Any performance automaker worth its logo has got to have a wristwatch to match. And while a carmaker's choice of wristwatch – think Panerai and Ferrari, Breitling and Bentley, Parmigiani and Bugatti – is meant to reflect the company's image, in some cases (like this PVD titanium one) it's more a reflection of the brand's aspirations. Because Abarth has always been about punching above its weight and taking on vehicles twice its size and ten times its price. So it should stand to reason that, even though its performance hatchbacks sell for relatively modest sums, the Abarth chronograph goes for more than €4,900, or the equivalent of some $7,300.

The timepiece is crafted by none other than Bernard Richards Manufacturer, a watchmaking atelier already known in motor racing circles for their inspiration from automobiles. To top the racing-themed design of the stock V12-T-44 chronograph, BRM has further differentiated the Abarth special edition with such custom touches as chrome hands and red stitching on the Nomex wrist-strap. Only 49 examples will be made available exclusively from BRM's website, making this timepiece considerably more exclusive than the cars its made to accompany.

The French-Cuff Grand Prix: BRM Brake-Disc Cuff Links

Filed under: Jewelry, Timepieces / Watches, Luxury Cars & Autos

Of all the watchmakers trying to bring the automotive theme to your wrist, few carry it off quite like BRM. The French watchmaking atelier crafts unique timekeeping movements with engine-building techniques prominently displayed in racing-themed cases with very car-like five-figure price tags. BRM is the king of automotive wristwatches, and it is looking to secure its place on the wrists of the rich and car-crazed with this latest set of cuff links.

Inspired by the cross-drilled brake discs on racing cars, these 18-karat rose gold and polished steel cuff links are available at luxury retailer Berdorf Goodman for $2,050, so unless you're planning on using a gold card to buy these gold accessories, the fastest thing they may be stopping is payment.

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