belevedere vodka

Belvedere Introduces Pink Grapefruit

by Michael B. Dougherty (RSS feed) —

Filed under: Spirits

The latest wave of flavored vodkas continues to swell with the release of Belvedere's Pink Grapefruit.

A recent launch party in Manhattan's Meat Packing District included a blending session, food pairings, giant photos of hipster queen Leigh Lezark (the model and Misshapes DJ) and enough pink lighting to rival a "Sex and the City" premiere. It was here that Claire Smith, Belvedere's Head of Spirit Creation & Mixology, led us through a blending tutorial whose purpose was to illustrate the various notes found in Pink Grapefruit, including ginger and lemon, and to dissuade us from thinking that a bottle of vodka and grapefruit is all it takes to replicate. Afterward, we were presented several sweet and savory food pairings with Pink Grapefruit-based cocktails, most of which were so chockablock with mixers as to obscure the spirit itself.

Which brings up a good point: if you're going to choose a vodka for its flavor, a typically ironic proposition, let that flavor express itself. For this Belvedere release those flavors came from Argentinian grapefruit, ginger and Spanish spring lemons. The Polish spirit maker is quick to point out that these are arrived at by means of a maceration process, which removes essences from natural ingredients and blends them back into the vodka, rather than via an injection of sugar or glycerin. The raw ingredients spend four to six weeks soaking in vodka baths before being distilled again to avoid oxidation when put into bottle.

Thankfully the result is a balanced spirit, ideal for sipping or (restrained) mixing, with nary a candy aisle flavor present. Pink Grapefruit is light and citrusy to the nose with hints of vanilla; ginger is noticeable mainly on the finish, and is present on the palate to push the notes of lemon and grapefruit forward. There's even a bit of a creamy texture going down.

(750ml, $39.99)

Tags: belevedere vodka, cocktails, flavored vodka, pink grapefruit, spirits, vodka

Vodka Sponsors Comedian's Book Tour

by Deidre Woollard (RSS feed) —

Filed under: Spirits

Liquor brands often sponsor music shows but you don't get quite so many liquor-sponsored book tours. But would we expect anything less from a woman who once wrote a book titled "Are You There, Vodka? It's Me, Chelsea." To promote her latest book "Chelsea Chelsea Bang Bang" Chelsea Handler is embarking on a 21 city tour presented by Belvedere Vodka. The tour begins March 10th in Chicago and winds up May 15 at New York City's Radio City Music Hall. The talk show host will be performing her comedy shows and also is expected to meet her fans at bookstores in cities along the route of the tour. Belvedere will host private after-parties for Chelsea's gigs across the country.

"We were thrilled to be chosen by Chelsea last year as her preferred & favorite vodka," Charles Gibb, President of Millennium, the vodka & rum division of Moet Hennessy, producer of Belvedere said in a press release. "As a vodka connoisseur, her decision to choose Belvedere is a true testament to the quality of our vodka, and we are delighted to be supporting her on this exciting tour". Tickets for the Live Nation-produced Belvedere Presents Chelsea Chelsea Bang Bang tour go on sale beginning on January 15, 2010. Celebrity tie-ins seem to be a strategy for Belvedere which also has a deal with Bruce Willis for its Sobiewski brand.

Tags: belevedere vodka, BelevedereVodka, celebrity endorsement, celebrity endorsements, CelebrityEndorsement, CelebrityEndorsements, chelsea handler, ChelseaHandler