A new surgical procedure might just be the next big thing to hit the Hollywood set in the name of youth and beauty: eyelash transplants. No longer will women look to false eyelashes to meet their expectations of beauty because they can have them permanently enhanced. The lashes are put on using the same "plug and sew" technique used in regular hair transplants for balding men and about 30-40 lashes are individually sewn onto the eyelid. Only a handful of surgeons use the technique, but some say that the enhancement should catch on quickly. "Eyelash transplantation does for the eyes what breast augmentation does for the figure," said one surgeon. Only local anesthetic and light sedation are necessary, and the whole surgery only costs about $3,000 per eye.

Fred Segal Beauty has a new selection of beauty luggage, cases made specifically for sorting and carrying your makeup and makeup accessories. This Give Leather Train Case measures 5.5 x 7.5 x 9.25 and is made of supple Italian leather, in either yellow or brown. It is full of pockets to keep everything in its proper place. Dubbed the "Bentley of beauty luggage," the bag has an elegant, timeless look to it and is sure to provide many years of use. The case doesn't have to be used for travel, although we are now permitted to take some things on planes again, and can instead be used to keep your things organized in the bathroom. Price: $300.

With celebs playing up dark-rimmed eyes with heavy lashes, it's not surprising to see false eyelashes more prominently displayed. The limited edition Fantasy Eyelashes from shu uemura are decorated with real feathers to give the wearer a very unique look. One pair is chocolate brown, with white speckles, and the other option is for jewel-toned blue, black and green lashes that are reminiscent of a peacock's feathers. Price: $50 each pair.

[via Flypaper]

Walgreens is introducing a whole new concept to its stores, and all US drugstores, with its European Beauty Collection. The collection is a group of upscale beauty and cosmetic products from seven European companies that have not yet been introduced to the US market and will be available exclusively at Walgreens through at least 2007. The brands include: 

• Institut Arnaud Paris, a French face and body care line that is very popular in spas.
• Skincode Switzerland, a range of herb, plant, vitamin, and other "natural" items, developed with The University Hospital in Zurich.
• Spa Aquatique, a marine-based French spa collection
• Red Water, a Greece line that includes native Greek herbs, oils and waters.
• La Fleur Organic, an organic line from Provence, France.
• Art Deco,  the number-one selling skin care/cosmetic brand in German department stores.

By introducing these masstige products (mass + prestige), Walgreens is hoping to target customers who don't ordinarily shop for cosmetics and beauty care products at their store, customers who ordinarily pass up the "mass" products, as well as appeal to buyers who are interested in using a more specialized or exotic product.

For the potential customer, especially one who is already interested in luxury or specialty brands, the most appealing part of the European collection (EBC) is that some of these products sell for more than $100 in Europe, while Walgreens will have them priced from $13-$60, with an average of $27.

The Walgreens EBC will debut in October.