beau joie

Beau Joie Unveils Rose Champagne

Filed under: Wine

Last year, we mentioned the debut of Beau Joie, the copper-encased champagne brand that made its world debut in Las Vegas in 2010. The brand is now expanding into Rosé (shown above on the right with its older sibling). The new bubbly is made from 50 % Pinot Noir and 50 % Chardonnay naturally derived from the finest grapes of Epernay, France. The Beau Joie Rosé has a crisp and fruity taste and like the Brut, it comes in a copper armored bottle. The Rosé's bottle features over 60 hand-applied rivets and the rose color peeks between the spaces. It's not just pretty, it's a little green, the encasing is created from second-generation copper scrap and the brand has activated a recycling program with venues so that each bottle's encasing can be further reprocessed. The copper also keeps it colder longer and provides a firmer grip while the bottle's rubber punt provides improved stability. The Beau Rosé is available in the U.S. just in time for Valentine's Day in many markets. Suggested retail is $125 to $135.

Tags: beau joie, champagne, epernay

Beau Joie Champagne: A Knight In Shining Copper

by Deidre Woollard (RSS feed) —

Filed under: Wine

Will copper be the new platinum? Beau Joie is a new luxury champagne launching in Las Vegas this month. The champagne, which has the slogan of Tonight's the Knight comes in a bottle encased in a 100% copper, hand-crafted suit of armor. Beau is made of 60 % Pinot Noir and 40 % Chardonnay derived from the finest grapes of Epernay, France. The zero-dosage brut champagne has none of the added sugars common in other champagnes. The suit of armor not only keeps the champagne colder longer, but provides improved grip when opening and serving. It has a rubber punt to ensure enhanced stability when pouring.

"BEAU is a statement-making luxury champagne unlike anything previously available," said Jon Deitelbaum, President and CEO of Toast Spirits, creator of the champagne. "Infusing qualities like romance, chivalry and fun into a stagnant champagne category, BEAU presents consumers an unparalleled luxury experience. The allure and sexiness of the product is unmistakable, and its price point delivers obtainable luxury. When you order a bottle of BEAU, expect heads to turn."

The champagne will retail for $79.99.

Tags: beau champagne, beau joie, champagne, epernay, france, wine