How do you sell your Boston Red Sox-branded product to Red Sox fans? Dr. Dre knows. The rapper showed up at Fenway Park to promote the Red Sox Beats by Dr. Dre headphones from Monster. The officially licensed Red Sox Beats are the latest version of Dr. Dre's well-received headphones. Dr. Dre donned a Red Sox jersey and took a little batting practice in the historic baseball park.
The Red Sox are the first officially licensed professional sports team to have a set of Beats. Why does a baseball team needs branded headphones? I'm not sure but the Red Sox fans are some of the most devoted you'll find anywhere so there is likely a market for these. The Red Sox Beats come with a carrying case, cables and an adapter and sell for $400.