Limited Edition Beach Bag by JOIE and Shutters on the Beach
Filed under: Handbags, Luxury Travel & Hotels
Just when you thought the long lazy bright days of summer couldn't be improved upon, along comes a limited edition beach bag by JOIE and the iconic Shutters on the Beach hotel in Santa Monica. Destined to become the must-have fashion accessory of the season since they are only selling 300 of them -- ladies, start your engines -- the bags retail for $175.
The simple white canvas tote bag with leather-wrapped handles has a lightweight wooden bottom and functional water-resistant pockets. It is designed and produced in Los Angeles and will be sold exclusively at the Shutters hotel boutique, online at Shutters on the Beach, and in the JOIE boutique in Paris.
Ah summer. The inspiration of poets, the muse for songs, the cause for romance. And now the perfect beach bag, even if it only comes in white.
The JOIE brand is sold globally in high-end department stores, specialty shops and in the line's Paris boutique in the Galeries Du Palais Royal, which opened last October. The casual-but-sophisticated line, inspired by the Southern California lifestyle, is sold in 10 licensed boutiques in Japan as well.
Shutters on the Beach, popular with celebrities who prefer discretion to paparazzi, continues to raise the bar when it comes to luxury hotels. Last week, it announced that guests staying in any of its premier suites would be given free use of an iPad for their stay. The beachfront hotel is independently owned and is known for its inspiring interiors by designer Michael S. Smith. The hotel is a member of the Leading Hotels of the World, has two signature restaurants and a spa that provides the services of Ole Henriksen, Hollywood's go-to skin care spa guy.
While many totes are excellent choices to take to the beach, there seems to be a lack of beach-specific totes from designers. Perhaps they don't want to pigeonhole a bag by branding it as beach-only, but in reality it is probably a selling point since there are so few. Hermes bucks the trend with their 
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