baume et mercier

Gwyneth Paltrow To Be The New Face of Baume & Mercier

Gwyneth Paltrow is everywhere lately. The actress who is currently promoting her new movie Country Strong and recently appeared on Glee has been tapped as the latest ambassador for Swiss watch brand Baume & Mercier. Unlike past faces of the brand including Teri Hatcher and Meg Ryan, Paltrow is designated as a "friend of the brand" and won't appear in any ad campaigns for the watches. The new gig does mean that Paltrow will fly to Geneva later this month to take part in the SIHH watch fair cocktail party. The appointment of Paltrow appears to be part of a rebranding strategy that involves concentrating on its popular Classima collection, re-launching the Linea and Capeland lines and premiering a new Hampton collection this fall.

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Baume et Mercier Classima Excutive Jump Hour Watch

by Deidre Woollard (RSS feed) —

Filed under: Timepieces / Watches

This beautiful watch from Baume et Mercier is part of the Classima Executive collection. The Ref. 8690 is a a jump hour mechanical watch that uses an automatic ETA caliber modified by Dubois Dépraz into the caliber 14400 with jump hour function. The case is 18K rose gold and measures 39mm. There is a sapphire crystal and a display back that is engraved with the golden ratio and Pi. It is a limited edition of 176 pieces.

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Tags: baume et mercier, BaumeEtMercier, classima executive, jump hour, JumpHour, rose gold, timepiece, watch