Summer carries on and, as we finally come to the height of the season, it might be time for a new bathing suit. If bold colors and prints don't suit you, you don't have to settle for something boring, or plain. The Frog Bikini by Tara Matthews is dressed up with lovely frogs, embroidered on both the top and bottom of the two-piece olive swimsuit. The frog is done in gold thread, with tiny jeweled eyes; it has a high level of interest and detail, but does not attract unnecessary attention to the suit itself in the way a gaudy pattern would. Besides, the frog is adorable and there is hardly a better animal to portray on a swimsuit than an amphibian. Price: $385.

We've known for some time that you can create your own polo shirts, ties and hats at Ralph Lauren's website. By selecting the color combinations for the main piece and the accenting polo pony, you can end up with someting unique that flatters your coloring and suits your style. This summer, the designer has added to the idea with create-your-own bikini and sarong options for women. The basic bikini is made out of stretch mesh pique, Polo's signature suit material. It has a low-cut halter top and a low-rise bikini-style bottom that pair to creat a sexy silhouette. The top and bottom pieces can be the same or different colors and are $42 each. The sarong is short, with a side tie, and is $50. The only feature that would improve the process is if you could upload your own photo to the website and see how it looks on before you buy it.

Can't wait to see the Notorious Bettie Paige? You can definitely capture the look of the 1950's pin-up with this fantastic Betty One Piece bathing suit from Bondi Bathers. It's retro and sexy, with a low-cut neckline and full-coverage boy-cut legs. The cut of the swimsuit is very flattering due not only to its slimming black color, but to princess panels that create a very streamlined appearance. One trip to the beach in this and you might end up with more fans than Bettie herself. Price: $131.

From the J.Crew Collection, the preppy retailer's more expensive line of clothing, here's a beautiful and apparently swimmable suit. Shells and beads decorate the top of the suit, while there's boning along the sides. And sure, brown isn't always the most flattering color for a pale beach newbie,  but this suit probably looks really pretty once you have a tan. Price: $100.