The current economy has not been kind to Bvlgari
, both in its watch and jewelry selling capacities. Not to be discouraged, Bvlgari has apparently returned to its roots with new designs that are attractive and conservative, though complex. A barrage of new models will be released at Baselworld in April, and the public reception of these watches will be an indicator of Bvlgari's short-term economic future.
New to the women's line is this updated "Bvlgari Bvlgari" (Bulgari Bulgari) Moon Phase watch. The classic name is taken from the double use of the brand name on the bezel. The dial is mother of pearl with diamond pavé decoration in a crescent moon shape. Opposite is the moon phase display also in mother of pearl. Other than the moon phase display, the complications are simple with just the time and a subsidiary seconds dial. Powering the watch is the automatic mechanical B77 movement, with applied Côte de Genève and perlage polish decorations.
The 38mm case is steel - as the company must remain a bit more modest these days - and is attached to a handsome white alligator strap with a folding deployment clasp. It is a fine luxury watch that is unmistakeably Bvlgari, exactly what the company needs right now. Availability starts in May at select Bvlgari boutiques.
Ariel Adams publishes the watch review site aBlogtoRead.com