Last month we told you about the super-cool new collaboration between Japanese designer Tokihito Yoshida (aka To Ki To) and famed British clothing company J. Barbour & Sons, known for their iconic waxed jackets. For spring / summer, Barbour, which was founded in 1894 and holds Royal Warrants from HM Queen Elizabeth II, HRH The Duke of Edinburgh, and HRH The Prince of Wales, is further expanding on tradition in the form of a new "Britprep" collection. They hope to evolve as a lifestyle brand appealing to a wider customer base with the development of more contemporary products focused on rugged tailoring and fit.
With the collection Barbour "brings authenticity to a look that defines the lifestyle of a British summer." Layers for men and women are "worn with character and wit to create an individual style." As befits a company with such a rich history, Barbour's heritage, which continues to inspire these new designs and developments, lies at the heart of the new collection. So what exactly is "Britprep"? According to Barbour, the look is not quite as clean and crisp as American Preppy. Simple, stylish, and contemporary, the collection "pays particular attention to fashion, color and tradition capturing the essence of 'Britishness.'"
Barbour has never really gone in for logos, but with the Britprep collection (above) they're employing a new crest. Unlike designers who invent crests, it's an authentic bit of heraldry deriving from the original Barbour family coat of arms originating in Galloway, Scotland. It is seen in a few variations throughout the entire collection, from subtle prints on inside jacket linings to the bold emphasis directly on the chest of polos, rugby shirts, a blazer, and even a version of Barbour's classic quilted Liddesdale jacket (pictured above left and in the gallery).
Gallery: Barbour Goes 'Britprep'