bar refaeli

DiCaprio's Girlfriend Poses for Puffy's Perfume Ads

Leonardo DiCaprio's gorgeous Israeli model girlfriend Bar Refaeli appears in the ad campaign for Sean Combs' modestly-named new fragrance, "I Am King." The pix (above) portray Puffy (or Diddy or whatever he's calling himself this week) tooling around in Saint-Tropez and Monaco on helicopters, yachts and so forth with Refaeli (left) and another model in typical mega-mogul fashion. New York magazine reports the new cologne will launch exclusively at Macy's in December with a global launch set for February, and a women's fragrance ("I Am Queen") to follow in 2009; global sales are expected to total $100 million in the first year alone.

Tags: Ad campaigns, AdCampaigns, bar refaeli, BarRefaeli, Leonardo DiCaprio, LeonardoDicaprio, Macys, Monaco, Sean Combs, SeanCombs, St. Tropez, St.Tropez, Supermodels

DiCaprio's Gorgeous Girlfriend Lands Hurley Campaign

by Jared Paul Stern (RSS feed) —

Filed under: Apparel

Leonardo DiCaprio's gorgeous Israeli model girlfriend Bar Refaeli has landed the fall ad campaign for classic California surf company Hurley. The ads (above) which showcase Refaeli's ample charms will debut in magazines this fall, and she will also appear in the brand's Spring 2009 runway show during Los Angeles Fashion Week in October. You can watch a video of her shooting the campaign here. Refaeli, the first Israeli model to appear in Sports Illustrated's Swimsuit Issue, was also recently named Best Body of 2008 by Arena magazine, and will appear in Tommy Hilfiger's Iconic America TV special this fall.

Gallery: Bar Refaeli