balevenie

The Balevenie Searches For America's Great Artisans

Filed under: Spirits

This is pretty intriguing, whisky brand The Balvenie is launching the Balvenie Rare Craft Roadshow, a nationwide search for the craftsmen and artisans across America who maintain a dedication to the practice and preservation of traditional crafts. The Balvenie Ambassadors Andrew Weir and Nicholas Pollacchi will traverse the U.S. in a Morgan car visiting with artisans in a variety of fields and documenting every step in a Web series and eventual documentary film. In addition to being featured on a dedicated website and in a nationwide print campaign, craftspeople will also have a chance to be honored at special celebratory events. The journey is meant to tie in with The Balevenie's own commitment to craftsmanship. The Balvenie Rare Craft Roadshow will kick-off in March 2011. Follow along at The Balvenie Road Show website.

Tags: balevenie, the balevenie, whisky

Win A Scotch Whisky Nosing Kit

by Deidre Woollard (RSS feed) —

Filed under: Spirits

My colleague Jared Paul Stern recently wrote about The Balvenie 17 Year Old Madeira Cask. The latest release from Scotland's famed Speyside distillery is a 17 year old single malt matured in traditional oak and then finished in Madeira casks and sells for $120 a bottle. For those of you feeling lucky you can participate in The Balvenie's Discover Rare Craftsmanship Sweepstakes. The Balvenie is offering the chance to win a one-of-a-kind prize: a Scotch Whisky nosing and tasting kit. The kit contains 24 separate aromas and a dedicated nosing guide, as well as other essential whisky tasting tools. The winner will also receive a Balvenie hipflask. Visit this link to enter: http://www.thebalvenie.com/en-us/sweeps.php

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Tags: balevenie, scotch, scotch whisky, ScotchWhisky, whisky