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McDreamy, The Fragrance

The renaissance of Patrick Dempsey's career continues with the news that he has his own fragrance. Dempsey, whose recent surge of popularity includes his role as McDreamy on Grey's Anatomy and his turn as a Versace model, is working with Avon to be the face of a men's fragrance set to be launched in November. The fact that he's going with Avon is no surprise, his wife, Jillian Fink Dempsey, is Avon's global creative color director. WWD reports that the multiyear contract with Dempsey could be bring him as much as $5 million to $6 million over three years.

Gallery: Celebrity Men's Fragrances

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Tags: avon, cologne, expire-images:2009-4-1, patrick dempsey, PatrickDempsey

FiFi Award Winners Announced

by Nicole Weston (RSS feed) —

Filed under: Cosmetics and Fragrance

The fragrance industry just hosted their 34th annual FiFi Awards, the industry's biggest event. The FiFis recognize the best scents, best packaging and best ad campaigns in the industry. Top honors for women's and men's luxe fragrances went to euphoria by Calvin Klein and Armani Code by Giorgio Armani, respectively. The other 2006 winners included:

Best Women’s Direct Sell : So in Love by Victoria’s Secret Beauty
Best Men’s Direct Sell: Today. Tomorrow. Always for Men by Avon
Best Women’s Popular Appeal: Spirit by Antonio Banderas for Women
Best Men’s Popular Appeal: Stetson Black
Best Packaging Women's and Men's: Armani Privé by Giorgio Armani
Best Televised National Advertising Campaign: Lovely by Sarah Jessica Parker

The Senior Corporate Vice President of Estée Lauder, Evelyn H. Lauder, was honored with the Lifetime Achievement Award for bringing "extraordinary ingenuity, dedication and inner resources [to her company and] to the fragrance industry as a whole."

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Tags: antonio banderas, armani, armani code, armani prive, avon, awards, best, calvin klein, estee lauder, euphoria, fifi, fragrance, industry, lovely, packaging, perfume, sarah jessica parker, stetson black, victoria's secret