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Bag Borrow or Steal Expands: Luxury for Rent

Filed under: Handbags

The luxury-for-rent masterminds over at Bag Borrow or Steal have made two huge announcements: They're expanding -- customers will soon be able to get their hands on sunglasses, jewelry, cocktail attire, outerwear and "anything couture." And they're changing their name to Avelle to reflect the fact it's not just handbags anymore.

The company's tagline, "Guilty pleasure, without the guilt," has convinced many a hard-working gal that $6 a week is a quite reasonable amount of money (about 1.5 lattes?) to spend on a bag she will never actually own.

Since its inception in 2004, Bag Borrow or Steal has quickly risen to become the single largest rental luxury service online. Even Jennifer Hudson borrowed in the Sex and the City movie before Carrie generously bestowed that Louis Vuitton number on her, which at $5,400 would take a young assistant quite some time to pay off. (The Vuitton at right goes for $49 a week for members, which means you'd be paid in full in about six months.) I guess accessibility is the new exclusivity.

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