auto racing

Porsche Cayman Interseries Kicks off in Georgia [Video]

Filed under: Luxury Cars & Autos, Events, Video

This past weekend, Porsche's newly formed Cayman Interseries staged the second race of the inaugural season at the famous Road Atlanta racetrack n Braselton, Georgia. Established in 2009 by Napleton Porsche of Westmont, Illinois, the Cayman Interseries is North America's only auto racing championship featuring the exclusive use of the 320 hp Porsche Cayman S. Sanctioned by Historic Sportscar Racing (HSR), the Cayman Interseries is conducting its first official season in 2010 and will crown a pair of champion drivers in both the sprint and endurance racing formats. Races will be run on legendary circuits such as Daytona, Sebring, Road America, Watkins Glen, Road Atlanta and other premier venues. Every competing Porsche Cayman S is exclusively supplied and prepared by Napleton Porsche and each car competes with an assigned and specific heritage livery themed after a famous Porsche racecar from the past, such as Steve McQueen's Le Mans racer. Check out the video for details on the new Cayman spec-series, interviews with the series founders and on-track footage of the heritage livery-themed 2010 Porsche Caymans.

Tags: auto racing, Daytona, Georgia, Porsche, Porsche Cayman, Porsche Cayman S, race, racecar, racing, Steve McQueen

Tequila Patron becomes Title Sponsor of American Le Mans Series

by Noah Joseph (RSS feed) —

Filed under: Spirits, Luxury Cars & Autos

Premium brands have been moving to secure the naming rights in racing series around the world. Rolex sponsors the Daytona sportscar championship. IZOD recently took center stage in the IndyCar Series. But while liquor brands have been sponsoring individual cars and teams for decades – think Martini, Crown Royal or even the various breweries active in NASCAR – premium tequila distiller Patron has taken it a step further.

The tequila brand has been sponsoring cars in the American Le Mans Series (the U.S. affiliate of the famous French endurance race) for years, including the championship-winning Acura prototypes of Highcroft Racing. Now the company has secured the naming rights for the entire series, which will henceforth be known as the American Le Mans Series Presented by Tequila Patron. The company's president will even be driving a Ferrari F430 GT2 in this year's championship, bearing the ironically lime-green color scheme of the Patron brand.

The involvement of liquor companies in car racing has drawn considerable controversy, as advocates point out that drinking and driving don't mix. Some spirit purveyors, however, have used their sponsorship as part of drunk-driving awareness programs.

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Tags: american le mans series, AmericanLeMansSeries, auto racing, AutoRacing, car racing, CarRacing, le mans, le mans series, LeMans, LeMansSeries, motorsport, motorsports, patron, racing, tequila, tequila patron, TequilaPatron