To celebrate its introduction to the States, Steinlager Pure is launching a contest offering lucky beer drinkers (21 and over) the chance to enjoy the heady brew straight from the source. Entrants must describe the first moment they experienced its natural and refreshing taste; the author of the "purest" narrative will win a trip for two to New Zealand. Check out SteinlagerPureNzTrip.com for details.
New Zealand's unique natural elements including rich volcanic soils, pure water sources and unrivalled clean air, contribute to the taste and freshness of Steinlager Pure. Barley is harvested from the sweeping landscapes of the North and South Islands, while the hops are grown on the northernmost tip of the South Island. Together, they create a beer with a light hop nose, a clean, natural finish, and a smooth, perfectly balanced flavor.
The new, state-of-the-art Steinlager Pure brewery follows rigorous sustainability practices in order to maintain the unaffected nature of its surroundings and allow for environmentally friendly brewing. Located on the outskirts of Auckland, The Pride Brewery uses 10% less energy in the brewing process, low energy lighting, and harvests rainwater for non-brewing purposes. Steinlager also has a record of reduced water use and CO2 emissions, as well as recycling, reusing or value-adding more than 99% of the solid waste generated.