arousal

Research Shocker: Women Prefer Bentleys To Fords

Last year I saw a study that the sound of a luxury car engine aroused women and now there is a study that shows that the car makes the man when it comes to looks too. The Telegraph writes up a study that showed women pictures of the same man sitting in two cars, a silver Bentley Continental and a battered Ford Fiesta. Surprise, surprise the women, who were aged between 21 to 40, chose the man in the Bentley.

The research from Dr, Michael Dunn, of the University of Wales Institute in Cardiff, has been published in the latest edition of the British Journal of Psychology. His study also shows that men are more impressed by how a woman looks than what she drives. Dr. Dunn says that women still look for wealth and status because they are seeking a man in "better condition to rear healthy offspring." He says that this basic human trait is not likely to change even as women acquire more independence and wealth. Dr. Dunn, who drives an old Ford himself, will now do research to find out if luxury items help make up for "the attractiveness-diminishing effects of age."

Are women more shallow than men? Dr. Dunn's final quote for the Telegraph: "Let's face it - there's evidence to support it."

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Tags: arousal, bentley, cars, women

The Sound of Luxury Cars Rev A Woman's Engine

by Deidre Woollard (RSS feed) —

Filed under: Luxury Cars & Autos

Men sometimes buy luxury cars partly based on the response from women. Now here comes the science to back up that behavior. British psychologist, David Moxon has performed a study for auto insurer Hiscox which says that the revving of a luxury car engine is sexually arousing to women. His research involved having 40 adults listen to recordings from Maserati, Lamborghini and Ferrari engines using the sound of a Volkswagen Polo for contrast. His team used saliva samples to measure the level of testosterone before and after listening to each car.

Moxon found that all the women had a significant increase in testosterone levels after listening to the Maserati engine but only half of the men marked an increase. By contrast the Volkswagen Polo led to a decrease in testosterone for some in the study. So maybe instead of putting on soft music when you want to get romantic you might want to try the throaty rumble of a Porsche instead.

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Tags: arousal, cars, lamborghini, porsche, science, women