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The Latest Must-Have Luxury Item from LVMH: An $11 Million Yacht

Last summer my colleague Noah Joseph reported that LVMH planned to bring its recently-acquired Princess Yachts brand to the U.S. Now the luxury goods conglomerate, owner of blue-chip brands ranging from Louis Vuitton to Dom Pérignon, has unveiled its new M Class range of super-stylish superyachts that places Princess on a firm footing with the rest of the LVMH stable. First into production is the 105-ft. 32M (above), with a base price of about $11 million. LVMH brought in some of its other brands including Fendi, De Beers and Moet to help celebrate its debut at the London International Boat Show.

The UK-built 32M, a long range cruising yacht boasting a huge saloon among other amenities, is available with a choice of four or five cabins including a master suite with a split level bathroom, two or three double bedrooms and a twin room. Several lavish interior design schemes from the likes of fashion houses Fendi and Armani Casa are available. The finishing touches like carrara marble baths are worthy of any luxury hotel. Next up the company plans to launch a 132-ft. version in 2012 with luxe options like a matching set of Louis Vuitton luggage.

[via JamesList]

Gallery: Princess Yachts 32M from LVMH

Tags: Armani, Armani yacht, Fendi, Fendi yacht, London, Louis Vuitton, luxury goods, luxury yacht, luxury+item, luxuryitem, LVMH, LVMH yacht, Moet, Princess Yachts, Princess Yachts 32M, superyacht, superyachts, UK

Emporio Armani x Reebok EA7

by Deidre Woollard (RSS feed) —

Filed under: Shoes

What happens when the Armani aesthetic comes to a sneaker? Emporio Armani EA7 and Reebok have created the EA7/Reebok ZigTech line. The Zig-Tech line is Reebok's line of shoes with distinctive zig-zag soles and this latest iteration is a continuation of the Armani/Reebok partnership which includes activewear and shoes. The whole line has a bit of a sci-fi-meets-sportwear aesthetic. Shown above is the rather architectural ZigLace shoe. The Reebok ZigPump which comes in silver with glossy patent inserts has midfoot strap to keep the foot in place and the classic Reebok pump mechanism.

Tags: armani, emporio armani, reebok, sneakers, zigtech

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Coachella Festival Inspires Armani Exchange Ads

by Deidre Woollard (RSS feed) —

Filed under: Apparel

Every spring, young music lovers trek out to the Southern California desert town of Indio to frolic amid the heat and dust and listen to some really great music at the Coachella festival. That annual event was the inspiration for the A|X Armani Exchange Spring 2011 advertising campaign, "Style Festival." Created by stylist Kate Lanphear (Elle Magazine, Style Director) the A|X "Style Festival" campaign shows casually-clad models who were photographed at the same location as the Coachella Music Festival, Empire Polo Fields in Indio, California.

Tags: ad campaigns, armani, armani exchange, coachella, coachellamusicfestival

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Rafael Nadal Strikes An Armani Pose

by Deidre Woollard (RSS feed) —

Filed under: Apparel

Last month we learned that tennis champ Rafael Nadal would be the new face of Emporio Armani underwear and Armani Jeans. Now the first images have been revealed. The black and white images were shot by Mert Alas and Marcus Piggott who also turned their lenses on Megan Fox for her latest campaign for Armani which is after the jump. The ads will officially launch next month. Last month Armani released a couple of behind the scenes images of the Nadal shoot on Facebook.

It's the first time in a while that a tennis player has been chosen to front the mens campaign. Soccer has ruled lately with first David Beckham, whose sexy billboards caused heads to turn. More recently Cristiano Ronaldo bared his chiseled stomach and wicked smile in Armani's Autumn/Winter 2010-2011 advertising campaign. Those pictures were from Ronaldo's second season as the face and body of Emporio Armani Underwear and Armani Jeans.

Tags: armani, megan fox, Mert Alas and Marcus Piggot, mert and marcus, rafael nadal

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Irina Shayk's Armani Exchange Swimwear Campaign

by Deidre Woollard (RSS feed) —

Filed under: Apparel

Earlier I showed you soccer star Cristiano Ronaldo's sexy shots for Armani. Turns out his rumored girlfriend of the moment, Russian supermodel Irina Shayk has her own Armani campaign. In the interest of equal time for equal hotness, check out the an image of the lovely lady above posing in a crocheted swimsuit for the Armani Exchange summer campaign. Armani has also recently launched the A|X Stylepad, a new interactive digital platform that shows videos, interviews and photography from the summer campaign. Users can personalize an image piece by dropping and dragging images from the current A|X advertising campaign and resizing and colorizing to create a unique image that can be shared through social networks.

Tags: armani, armani exchange, Cristiano Ronaldo, irina shayk

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Cristiano Ronaldo Flashes His Armani-Ready Abs

by Deidre Woollard (RSS feed) —

Filed under: Apparel, Men's Style

You have to admire Giorgio Armani, he knows what people want to look at, sexy well-abbed soccer stars and beautiful starlets. While Cristiano Ronaldo might not be a household name here in the States like David Beckham yet, his chiseled stomach and wicked smile in Armani's latest ads might just attract a whole new legion of World Cup watchers and more fans for his new Facebook page. The brand posted a couple of shots on the Armani Facebook page.

This is Ronaldo's second season as the face and body of Emporio Armani Underwear and Armani Jeans. The images are from the Autumn/Winter 2010-2011 advertising campaign coming soon to billboards near you in New York, Los Angeles, London, Milan, Rome, Paris and Tokyo. In September there will be a commercial spot with Cristiano Ronaldo to showcase the collections. Ronaldo in just a pair of Armani briefs after the jump.

Tags: armani, Cristiano Ronaldo, giorgio armani, soccer, world cup

Continue reading “Cristiano Ronaldo Flashes His Armani-Ready Abs”

The Burj Dubai Opens On Monday

by Deidre Woollard (RSS feed) —

Filed under: Real Estate Developments

This year will finally see the long-awaited opening of the world's tallest tower, the Burj Dubai. The tower which is essentially a vertical city will have over 12,000 people living and working in it and has over 160 stories. The mixed-use tower includes the Armani Residences, prime apartments with furnishings by Armani Casa which will open up for residents in February. The Armani Hotel Dubai will open later and is one of nine hotels planned for the tower.

On Monday, developer Emaar Properties will take charge of the property and from January 5 on, the public will be able to visit 'At The Top', the world's highest observation deck on Level 124 of the tower. Construction started back in 2004 and the tower has topped out at a height of 2,683 feet. The Burj Dubai will be the tallest free-standing structure in the world with the highest number of stories in the world and has an elevator with the longest travel distance in the world.

In many ways the lofty skyscraper is a symptom of Dubai's overweening belief in its own future. The tower was meant to show the world the strength of Dubai's real estate market and is growing draw in the world but it already seems to already be outdated, a shining symbol of a more carefree time, a time before people lost their faith in real estate. The tower has 37 floors of office space which is expected to be mostly vacant for a long while even though Emaar Properties has said that the building is sold out.

The world's news media is gathering in Dubai for Monday's event but for those of us not able to get to Dubai, there is a revamped website on the tower.

Tags: armani, burj dubai, BurjDubai, dubai, tallest tower, TallestTower, worlds tallest tower, WorldsTallestTower

Megan Fox the New Face of Armani Underwear and Jeans

by Lisa Palladino (RSS feed) —

Filed under: Apparel, Celebrity Shopping

Actress Megan Fox and her Marilyn Monroe tattoo will be in our sights even more now that she is replacing Victoria Beckham as the face of Emporio Armani underwear and Armani Jeans. Reputed to making $2 million in the deal, Fox will show off her great figure in print ads and on billboards. The ad campaign was shot in early fall in Los Angeles by fashion photographers Mert Alas and Marcus Piggott, and according to WWD, the campaign will roll out worldwide in January. Fox is best known for appearing in form-hugging outfits in the blockbuster Transformers movies and recently starred in Jennifer's Body as the lead. She also got the full-on New York Times treatment as the cover story in its November 15 Magazine.

Tags: ads, advertising, Armani, Megan Fox, MeganFox, modeling

This Year's Holiday Shopping Lesson: Lux Goes Online

by Tom Johansmeyer (RSS feed) —

Filed under: Apparel

The web isn't just for bargains. Some of the top luxury lifestyle brands in the world are turning to the internet to beef up their sales -- a must in a market where brick-and-mortar is lagging in the all-important holiday season. Giorgio Armani and Valentino Fashion Group, which have generally steered clear of the prolies shopping online, are changing their attitudes, as they have had to cope with the most severe recession in seventy years. Roberto Cavalli and Salvatore Ferragamo have joined the fray, too, both opening online stores in the past month.

In addition to younger buyers who are more comfortable skipping the store, a sense of "luxury shame" is causing many to turn to the web. The anonymity, once reserved for porn purchases, allows customers to indulge in big-ticket buys without having to endure looks of envy (or worse). If you need proof that luxury spending is going digital, take a look at Italy. This year, online sales of Italian luxury products are expected to surge 42 percent to $500 million, according to a study by Politecnico. Last year, it fell six percent for the luxury goods industry as a whole. In Italy, around 14 percent of holiday shopping will occur ont eh web, according to Deloitte's 2009 Christmas Survey.

The luxury industry's online endeavors are not limited to traditional stores, though Stefano Sassi, Valentino's CEO, notes that the startup costs are lower and that "There's a very interesting margin on e-commerce" as a result. Armani has launched applications for smartphones, including the iPhone and Blackberry and has launched a Christmas website.

Source

Tags: armani, BlackBerry, Christmas, christmas shopping, ChristmasShopping, Giorgio Armani, GiorgioArmani, holiday, Holiday season, holiday shopping, holidays, HolidaySeason, HolidayShopping, iphone, luxury, online retail, online retailers, online retailing, OnlineRetail, OnlineRetailers, OnlineRetailing, roberto cavalli, RobertoCavalli, salvatore ferragamo, SalvatoreFerragamo, Valentino

Armani To Design Roman Apartments

by Deidre Woollard (RSS feed) —

Filed under: Decor

Designer Giorgio Armani showed his latest Armani Prive line in Paris recently but as usual the permatan Italian has multiple irons on the fire. His Armani/Casa division will be responsible for creating the interior of exclusive apartments in Rome in the Cavour220 project. The project will consist of 62 units in a historical block composed of six linked buildings around a central garden along the Via Cavour which leads to the Coliseum.

Owners will be able to customize the units personal tastes on the basis of layouts and finishes proposed by Armani/Casa, admittedly likely a narrow range. Armani is famous for his minimalist style, a look that was shown to great effect in his designs for a Manhattan high-rise. In a statement published by Reuters, Armani said that the ancient buildings will be transformed into a "prestigious, sophisticated, cutting-edge residential complex." The apartments will be ready for occupancy next year.

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Tags: armani, cavour220, giorgio armani, GiorgioArmani, rome

Armani's Former Yacht Gets A Price Cut

by Deidre Woollard (RSS feed) —

Filed under: Yachts & Sailing

Some of the world's most beautiful yachts are having a tough time selling right now. Mariu is a stunning 163-foot yacht that has berths for 12 guests that was originally built for Giorgio Armani and has an interior done in Armani's sleek minimalist style. The yacht was built by Codecasa in 2003 and was available for charter for a time. The yacht is for sale with Large Yacht Solutions and Malcolm MacLean reports that she has had a price reduction from €23.8 million to €19.95 million. Check out the yacht website here.

Meanwhile, Armani has moved on to a new larger yacht from Codescasa, the military-green Main which he was spotted on last summer.

Source

Tags: armani, giorgio armani, GiorgioArmani, mariu, yacht for sale, YachtForSale

Tony Blair's Armani Shopping Spree

by Deidre Woollard (RSS feed) —

Filed under: Celebrity Shopping

Former Prime Minister Tony Blair recently did some shopping in the Knightsbridge area of London in fine style. Blair had the whole Armani store to himself. Giorgio Armani's entire flagship London store was opened an hour early just for him. A passerby told the Daily Mail that Blair was there with four bodyguards as well as a personal Armani shopper and a stylist. He spent several thousand pounds on men's clothing from Armani's top-of-the-range 'black label', including casual trousers and jackets but no suits. Blair is a smart shopper too, he got in on the first day of Armani's sale and so he picked up items at up to a 50% discount.

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Tags: armani, england, shopping, tony blair, TonyBlair

Armani's Plans For A New York City Flagship Store

by Deidre Woollard (RSS feed) —

Giorgio Armani is certain New York City shoppers will still be interested in shopping next year. He will be opening a new four-story flagship store on FIfth Avenue in February. His modern glass palace of all things Armani will include all the Armani ranges including his home decor line Armani Casa. The 43,000-square foot space will also have an exclusive capsule collection of limited edition products inscribed with "Armani/5th Avenue" to celebrate its launch.

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Tags: armani, giorgio armani, GiorgioArmani, new york city, NewYorkCity

Armani to Open Hotel in Milan

by Jared Paul Stern (RSS feed) —

Filed under: Luxury Travel & Hotels

Back in September my colleague Deirdre Woollard reported that the largest Giorgio Armani boutique in the world was opening in the designer's hometown of Milan. Now Armani has begun construction on a hotel there as well, located in an historic building designed by architect Enrico A. Griffini in 1937 that also houses an Armani store. "I feel a very special involvement in the project for the Armani Hotel Milano as it is located here, in my hometown," Armani tells Vogue UK.

"Every aspect of the hotel is a reflection of my aesthetic philosophy, and its position, above the Manzoni 31 concept store, will offer my guests the chance to experience a complete Armani lifestyle. I believe the hotel's design will perfectly fit the spirit of Milan as a capital of style, whilst offering a new experience of hospitality within its fashion district." The world's first Armani hotel is slated for Dubai, and plans are also underway for a London branch.

Tags: Armani, Giorgio Armani, GiorgioArmani, Hotel, Milan

Victoria Beckham Gets Her Underwear Shot

by Deidre Woollard (RSS feed) —

David Beckham's huge semi-nude advertisements for Emporio Armani underwear caused whole crowds to swoon. Now his wife is getting in on the act. Victoria Beckham will pose in just her Emporio Armani Women's underwear for the brand's Spring/Summer 2009 campaign being shot by photographers Mert Alas and Marcus Piggott. In a press release Armani said of Mrs. Beckham, "Victoria is a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women's underwear business." She is certainly stylish, but I'd have preferred a woman with a little more curve to create the same kind of ooh-la-la reaction that David Beckham's ads got.

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Tags: ad campaigns, AdCampaigns, armani, endorsements, fashion, victoria beckham, VictoriaBeckham

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