Sam's Club Launches Fair Trade Wine Label
Filed under: Wine
Sam's Club members will soon have a new choice in the wine aisle. The chain is launching their first fair trade certified wine, the charmingly titled Neu Direction. The wine is a 100 percent Malbec from the winegrowing region of Lujan de Cuyo near Mendoza, Argentina. The wine is one of the first to receive this status in the inaugural year of the groundbreaking Fair Trade Wine certification program in the U.S. Neu Direction is produced by Vina de la Solidaridad (vines of solidarity), a co-op representing 20 small farms, which grow and hand pick the grapes and Bodega Furlotti the winery, a century's old family owned business. The London Independent picked it as the best Fair Trade Certified red wine in the world in February 2008. Fair Trade Certified programs guarantee a fair price for goods and services and help to fund the development of schools, medical clinics and other basic necessities. This process is administered in the U.S. by TransFair, a non-profit organization. Neu Direction will sell for about $10 a bottle in more than 450 Sam's Club locations that are authorized to offer wine.
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