app

David Yurman Joins The iPhone App Crowd

I would love to be an iPhone app developer that is well connected to the luxury world. I would have clients waiting in line to get their own iPhone app making it possible for trendy mobile phone goers to check out watches and jewelry on the go. It is really effective actually. People who have iPhones are eating up their free time by always playing with apps. What used to be time for important self reflection and idle thought can now be used for enjoying more media consumption. It makes sense to have this time filled with virtual window shopping. Pictured is one of David Yurman's newest watches, the Classic Chronograph as seen in the application.

David Yurman's free iPhone application gives you a view of their jewelry and watch collection. You can look at images of the items up close in glorious detail, check out promotional videos, find stores close by so that you get yell at your driver to quickly alter their course, share your top picks with buddies, and even buy watches. Purchasing is done through a "David Yurman personal shopper," but this is one step closer to Internet sales, which is a fantastic thing. If you want this application, and you have an iPhone, I don't need to tell you where to get it.

Ariel Adams publishes the luxury watch review site aBlogtoRead.com.

Tags: app, classic chronograph, ClassicChronograph, david yurman, DavidYurman, iphone, jewelry, watch

Engagement Ring Shopping By iPhone

by Deidre Woollard (RSS feed) —

Filed under: Jewelry

The other day I mentioned a company working on virtual shopping technology that lets you try on watches via computer. But how about engagement ring shopping by iPhone? Stuller has partnered with Gemvision Corp. on an app that lets you try on a ring no matter where you are using the iPhone camera. The app is called "Live Diamond Try-On (brought to you by Red Box Diamonds)" and will be available for free this summer from the App store. Users can select a diamond engagement ring, choosing metal, carat size, style and more then try it out for size on their own hand. To get the full effect you can put the iPhone on your hand and tilt it to get a sense of the ring's sparkle as it shifts. The image can be saved and e-mailed and posted on Facebook or Twitter. The user can then get the real thing using the app's "find a jeweler" function. Will this lead to virtual proposals with no real ring required?

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Tags: app, diamond, engagement, iphone

Cartier's Short-Lived Apple Lawsuit

by Deidre Woollard (RSS feed) —

Filed under: Gadgets, Timepieces

Proving once again that luxury brands have no sense of humor, Cartier sued Apple over an iPhone app that displayed obvious fake watches including a version that looked like Cartier's popular Tank design. The "Fake Watch" and "Fake Watch Gold Edition" apps allowed users to show the time on " look-alike famous wristwatches" on Apple's iPhone and iPod Touch. The obvious fakes used names like "Relax" for Rolex and "Carpark" for Cartier. "Fake Watch" was a free download and "Fake Watch Gold Edition" sold for 99 cents in Apple's iTunes store. No word on if Cartier sued the maker of the app, Digitopolis Game Studio.

But almost as soon as the fracas began, it was over. The Wall Street Journal reports that Cartier is withdrawing the suit that it filed earlier in the same day after the apps were removed from iTunes.

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Tags: app, cartier, iphone, lawsuit

Daily Finance iPhone App Launches

by Deidre Woollard (RSS feed) —

Filed under: Wealth

The one word I keep hearing when people describe the new iPhone app from our sister blog Daily Finance is slick. And indeed it is. It offers free real-time stock quotes from BATS Exchange and 15-minute delayed quotes from NYSE, NASDAQ, and AMEX; real-time financial news that lets you track business, company, and sector news and dozens of other news topics from over 3,000 sources; interactive charts; the ability to create up to 25 different portfolios and watchlists and much more. It's user-friendly and it's the kind of app you can live in, following it from basic market status to the news and research on various companies. Best of all, it's free. You can download it here and see a video on how it works here and for some screenshots click over to TUAW's review.

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Tags: app, finance, iphone

"I Am Rich" iPhone App

by Deidre Woollard (RSS feed) —

Filed under: Gadgets

The latest hot iPhone application that has caught everyone's attention is the "I Am Rich" app by developer Armin Heinrich. The app costs $999.99 and displays a glowing ruby-like light. and the words I Am Rich. Open it and it will load which Heinrich calls a secret mantra that may help you you to "stay rich, healthy, and successful." Ridiculous? Certainly, but rather clever too and subtler than having Amosu hook you up with a diamond or gold-covered iPhone.

Technologizer is conducting a poll on whether or not the app should be pulled from the App store. So far it looks like most are in favor of keeping it.

UPDATE: And it's gone. Apple has pulled the app from the store.

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Tags: app, armin heinrich, gadget, iphone

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